We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online.

With the explosion we’ve seen with micro-blogging, social networking and more, we’ve noticed a change in how brands interact and engage with their consumers. This on its own brought up a new set of rules for building and engaging with your community. Everyone is talking about how consumer behaviour has changed and how it’s still changing and evolving. Brands should know by now that they need to pay attention to these changes!

Now, with the attention economy we are living in, people tend to ask “How do you stand out from the crowd online?” Our speakers, Mike and Alwyn elaborated on this and provided useful tips and guidelines for engaging with your community online.

We’ll be posting their presentations soon so keep an eye out for them!

Thanks to everyone who joined us in Joburg last week and special thanks to our sponsors as well! P.S. You can see the photo’s on our Facebook Fan Page.

Cape Town folk, our next session is taking place end of this month and we’re asking ‘Is Blogging Dead?’ – NOT to be missed!

Read more posts by Yolandi Janse van Rensburg

Yolandi is writer of the Heavy Chef Blog. Yolandi is also a copywriter and community manager at web marketing firm, World Wide Creative. You can find Yolandi on Twitter @Yolandi_JvR

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