allan kent

Media today has become a cluttered and noisy place. Even ‘New Media’ – which until recently presented a pristine canvass – is now a tangled, convoluted mess.

Where does your brand position itself in all this?

Does it convey its message in a memorable, impactive way – or is it devoid of ideas; lost in a neat, usable, yet ultimately bland media presence…?

Allan Kent, head of AtPlay, the digital unit of Saatchi & Saatchi, and Anton Crone, Saatchi Cape Town’s Executive Creative Director, will discuss these questions in September’s Heavy Chef Session, entitled ‘Messages Worth Spreading; Creativity in Communication’.

Allan (pictured here) and Anton will talking about creativity in digital, looking at how the right idea explodes into the channels that are most appropriate.

As usual, the venue will be provided by 24.com, wine by Perdeberg and the beer by Corona.

Want to attend?

If you’d like to join us, please email Rowan (rowan at worldwidecreative.co.za) or phone the studio at 0861 932226.

Venue: 3rd floor, 24.com building, Foreshore, Cape Town (directions here)
Date: Tuesday, 23rd September 2008
Time: 5:30pm – 7:30pm
Cost to attend: Huge amounts of goodwill towards the speakers, the sponsors and the organisers.

There are 50 seats available, on a first-come first-serve basis.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

1. Heavy Chef Session March: David Duarte’s presentation on ‘Social Media in South Africa’
2. Heavy Chef Session for June: Rui Esteves on Building a Brand in South Africa
3. August Heavy Chef Session: Rob Stokes ‘Introduction to eMarketing’
4. Heavy Chef Session for July, Netrepreneurs: “How to build an e-commerce company”
5. Heavy Chef Session May ‘Netrepreneurs: Creating Profitable Businesses Online’