“Why Wookiees Don’t Wear Pants”

- A Study Of Creativity And Its Power To Transform Business

In 2005 a new kid arrived on the South African advertising block.

The new venture was called ‘FoxP2’. Since opening its doors, the agency has been rated Finweek’s Cape Agency Of The Year 2009, Financial Mail Agency Of The Year 2008, Finweek’s Small Agency Of The Year 2007 and Finweek’s Newcomer Agency Of The Year 2006. Arguably the most successful independent agency to start up in the last five years, FoxP2 has continuously been rated the most creative agency in the country on a per capita basis and is the smallest agency in South African advertising to win the Finmail Agency Of The Year award.

Founder Justin Gomes and MD, Charl Thom, have kindly agreed to talk at the next Heavy Chef presentation, presenting “Why Wookiees Don’t Wear Pants”, a study of creativity and its power to transform business. They will give us a unique insight into the relationship between art and commerce and how it relates to the world of advertising. This is NOT one to miss – to whet your appetite, take a gander at some of FoxP2’s work here.

Oh, and they’ll even tell you what the name “FoxP2″ means – but only if you ask nicely.

Want to attend?

The next Heavy Chef Session is going to be held (on the 1st July) at the familiar venue of 24.com’s high tech facility in Greenpoint, Cape Town.

If you’d like to join us, please email us to get on the invitation list (click here). You will then be sent invites to this and upcoming Heavy Chef Sessions.

• Venue: 3rd floor, 24.com building, Greenpoint, Cape Town (directions here)
• Date: Wednesday, 1st July 2009
• Time: 5:30pm – 7:30pm
• Cost to attend: Gratis, but there is a dress code… guys come as wookiees; girls as Princess Leiah in ‘Return of the Jedi’

There are 50 seats available, on a first-come first-serve basis.

As usual, the venue will be provided by 24.com, wine by Perdeberg and the beer by Corona. And, for those non-alcohol drinkers, we’re proud to announce that Glaceau Mineral Water will also be present.

You can also check out their great advertising work on Ideate, our sister blog.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

1. Heavy Chef September: ‘Messages Worth Spreading; Creativity in Communication’
2. July Heavy Chef Session: Can a Blog Accelerate Your Profit?’
3. September Heavy Chef Session: Anton and Allan on Creativity in Communication
4. Upcoming Heavy Chef Session schedule
5. September Heavy Chef Session booked out