We had a windy yet incredibly insightful Heavy Chef session in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye. Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today.
Joe kicked things off talking about Privacy, Trust and VRM.
Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.
Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information online as the consumer.
Next up, Tim took the stage explaining social media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through difficult times.
Tim dived into examples of brands over-promising and the not delivering and the implications they face via their fans online. According to Tim the more consumers love your brand, the harder you can fall.
We once again had a record amount of tweets streaming in during the event and #HeavyChef was trending in Cape Town within the first hour of the event. The winning tweet of the evening went to Mark Pretorius who won the Nokia smart phone at the event!
We’d like to thank everyone who attended the event, we really hope you enjoyed it and will come again soon! Also, special thanks go out to our speakers, Tim and Joe, as well as our incredible sponsors Backsberg, Corona, Deloitte, Channel Mobile and NokiaSA!
Also, you can view and tag the photos taken at Heavy Chef this week on our Facebook page.
P.S. Our next Heavy Chef Session will be end of June in Joburg. Register to receive invitations to all events!
- Heavy Chef Cape Town: Trust and Identity Online
- Heavy Chef Session: Advertising agency FoxP2 presents a talk on Creativity And Its Power To Transform Business
- Heavy Chef September: It’s about Community!
- Heavy Chef August 2010: The Woolies Lovebirds Saga
- Heavy Chef Session March 2010: Focusing on Security