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Heavy Chef: Tim and Joe talk about Trust and Identity Online Posted in Digital Strategy, Heavy Chef News, Online Reputation Management, Concocted by Yolandi Janse van Rensburg, 4 comments
Published on 8 June 2011
We had a windy yet incredibly insightful Heavy Chef session at Deloitte in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye.
Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today. Joe kicked things off talking about Privacy, Trust and VRM.
Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.
Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information as the consumer.
Next up, Tim took the stage explaining the Social Media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through tough times.
According to Tim the more consumers love your brand, the harder you fall.
That is great!! RT @TrendsCapeTown: #heavychef is now trending in #CapeTown http://bit.ly/9UvYW3
Some delicious, innovative and environmentally friendly Tread Lightly wines

We had a windy yet incredibly insightful Heavy Chef session in Cape Town last night with Joe Botha from Trustfabric and Tim Shier from Brandseye. Trust and Identity online has become more and more of an issue with social networking, micro blogging and the vast amount of information available on the Internet today.

Joe kicked things off talking about Privacy, Trust and VRM.

Vendor Relationship Management software refers to the opposit of CRM which is the relationship from the consumer to the vendor and creating a feedback cycle conversation.

Moreover, Joe dicussed the effects of the Protection if Personal Information Act and the Consumer Protection Act on your information online as the consumer.

Next up, Tim took the stage explaining social media in sociological terms. Tim explained how in social media you have two sides: the In-group and the Out-group. Brands need to create a strong in-group to protect their reputation through difficult times.

Tim dived into examples of brands over-promising and the not delivering and the implications they face via their fans online. According to Tim the more consumers love your brand, the harder you can fall.

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We once again had a record amount of tweets streaming in during the event and #HeavyChef was trending in Cape Town within the first hour of the event. The winning tweet of the evening went to Mark Pretorius who won the Nokia smart phone at the event!

We’d like to thank everyone who attended the event, we really hope you enjoyed it and will come again soon! Also, special thanks go out to our speakers, Tim and Joe, as well as our incredible sponsors Backsberg, Corona, Deloitte, Channel Mobile and NokiaSA!

Also, you can view and tag the photos taken at Heavy Chef this week on our Facebook page.

P.S. Our next Heavy Chef Session will be end of June in Joburg. Register to receive invitations to all events!

Read more posts by Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

Yolandi is writer of the Heavy Chef Blog. Yolandi is also a copywriter and community manager at web marketing firm, World Wide Creative. You can find Yolandi on Twitter @Yolandi_JvR

Related posts:

  1. Heavy Chef Cape Town: Trust and Identity Online
  2. Heavy Chef Session: Advertising agency FoxP2 presents a talk on Creativity And Its Power To Transform Business
  3. Heavy Chef September: It’s about Community!
  4. Heavy Chef August 2010: The Woolies Lovebirds Saga
  5. Heavy Chef Session March 2010: Focusing on Security

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  1. MurrayTurner says

    Was an awesome evening. Thanks guys. Look forward to the next one

  2. Hasanain says

    Tim’s talk was very entertaining, I took a few pics at the event, you may view it http://www.flickr.com/photos/theworx/5811369869/in/photostream

  3. Yolandi Janse van Rensburg says

    Thanks for coming guys!

    Hasanain, we’d love for you to share them on our Facebook page at http://www.facebook.com/Heavychef! We uploaded a bunch as well that you might like to go check out.

Continuing the Discussion

  1. Is there an answer to the rising levels of daily spam? | Ideate linked to this post on July 21, 2011

    [...] So here’s my suggestion: Sign up for another alternative. You may remember a talk at a recent Heavy Chef session (run by my digital marketing agency World Wide Creative) by Joe Botha about a new Cape Town startup [...]