Another day, another Hawaiian shirt on TV

For those of you up bright and early in the morning you may have seen World Wide Creative’s very own TV celeb, Fred Roed, donning his customary Hawaiian shirt on CNBC Africa. Following on from his Carte Blanche cameo he was asked to talk about web marketing strategy for African business.

Fred was asked to suggest a possible online strategy for a fictitious business. Breaking the strategy down into four key steps, he outlined a possible route of attack for a Kenyan Taxi service. The key steps were:

1) Understand your brand and be consistent and pervasive with it.

2) Set up your online presence

3) Engage with your customer, both online and offline

4) Keep it active!

By Mike | July 17, 2008
Posted in Heavy Chef / WWC News
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4 Comments

  1. Fred
    Posted July 17, 2008 at 9:02 am | Permalink

    OK, now it’s definitely time to start going to gym again.

    Sheesh!

  2. eddy
    Posted July 17, 2008 at 9:05 am | Permalink

    Fame fame fame!! Well done. Do they pay you to appear?? need a business manager? 10% of all earnings will do.

    Not sure about the hair. Must be my age.

    Ed.

  3. Andrew Smith
    Posted July 17, 2008 at 9:25 am | Permalink

    All this fame, and yet still no haircut?

  4. Fred
    Posted July 17, 2008 at 9:51 am | Permalink

    Ah come on guys… you’re all starting to sound like my mom.

    Eddy, I’ll take you up on the manager thing… as long as you get Parkinson back for one more interview.

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