Carte Blanche, South Africa’s premier investigative news programme, visited our studio this morning to interview me on the success of the Verity campaign.
Verity and World Wide Creative have been working for three years with the goal of raising enough money to produce her album. The idea was to sell an album that didn’t exist, and, as it turned out, we reached the goal a few months ago. Verity has just completed the production.
We designed her website, e-commerce facility, her CMS, a newsletter system, her blog, logo, flyers and a host of other social media widgets and gadgets to raise publicity for her cause.
Carte Blanche picked up the story through the press, and are now combining her journey with a piece on how the internet is changing the music industry.
The interview was pretty nerve-wracking. Funny how you always figure out what you want to say when it’s too late. The French call this ‘L’esprit D’escalier’ or ‘the spirit of the staircase’.
If you’re in Africa, the piece should air in the next couple of weeks. Our international readers can pick it up on the Carte Blanche website. Check it out and let me know how I done!
Loading ...
Mike
Fred
Paul
Rudolf
Chris
Louis
Nicholas
Utoia
4 Comments
Nice one. And since we get all the Carte Blanche stuff to show on 24.com, I’ll make sure you get a copy as soon as we do (or at least a link to embed your own copy from Play.24.com onto Heavy Chef).
Cheers Chris, http://play.24.com rocks (plug, plug)
Well done guys! Fabio…what did you do with Fred!?
Hey… Fabio?!? what do you mean, Fabio??
I was thinking more like a young Robert Redford…