The HeavyChef Project

In May, we enjoyed the entrepreneurial ramblings of Charl Norman and Eric Edelstein as part 1 of our “Netrepreneurs” series (watch the video here).

Now, with part 2 scheduled for the end of this month, we’ve asked two of South Africa’s best exponents of e-commerce to speak at the upcoming Heavy Chef Session on 30th July.

Fiona Phillips, CEO Cybercellar.com
First up, we have Fiona Phillips, CEO and founder of Cybercellar.com, one of South Africa’s first and biggest online shopping platforms. Fiona started the company waaayyy back in 1998, and has a wealth of knowledge about surviving and thriving through bumpy times in the tech sector.

Cybercellar.com is the fifth biggest etailer in the country, with further growth expected as Fiona starts to expand into North America at the end of this year.

Andrew Smith, Co-founder of Yuppiechef.co.za
Our second speaker is Andrew Smith, co-founder of the coolest kitchen store in the country, Yuppiechef.co.za.

Yuppiechef has won acclaim across dozens of magazines and newspapers across the country, and is the recipient of multiple awards, including E-commerce Site of the Year (Home & Garden Category) in 2007, and Sunday Times Food Awards ‘Entrepreneur of the Year’. Andrew is the techie in the Yuppiechef team. He’s in charge of the systems and architecture, as well as figuring out how all the various pieces of the puzzle need to fit together.

Marketing and Technology
Fiona will kick off the proceedings with an introduction on how she set up Cybercellar.com, focusing on the business / marketing side of e-commerce.

Andrew will then look at the technical and logistical side of things, digging into the behind the scenes stuff no one thinks about when scheming up their netrepreneurial world-domination plan.

Want to attend? You’ll have to cough up, big time!

Cost:
* Petrol to get there: roughly R400 to drive 10kms there and back.
* Phone calls asking for directions around Green Point: about R10 (on Vodacom)
* Bandwidth downloading videos of the event afterwards: about R100 (on one of Telkom broadband packages)
* Cost to attend: Priceless (er, free.)

Date: 30th July
Time: 5:30pm to 7pm
Venue: 3rd floor, 24.com building in Green Point
Drinks: Wine and snacks sponsored by Perdeberg Winery

If you’re keen to come, please email Rowan at worldwidecreative.co.za or give Rowan a call at the World Wide Creative studio 0861 932226.