The Heavy Chef Project

Have you heard of the singer-songwriter Verity?

Well, if you havent its time you point your browser to www.iamverity.com, because this girl is about to take off. Verity is getting a foot in an industry whose doors are not easy to open. And not via the front, mind you Verity chose to go down the uncharted, untested back roads of the internet to sell her music. World Wide Creative was fortunate enough to be there for the ride.

Veritys idea was simple, and it flew in the face of conventional thinking in the music industry. She would get her songs heard via the song player on her website, sell future copies of her CD via the e-commerce facility built by World Wide Creative, and raise enough money to record it without having to sign her life away to one of the all-consuming record labels.

We have often spoken of the powerful combination of the web and PR, and Verity is using a direct approach to her target market, combined with some aggressive PR and web marketing.

An impressive performer, Verity has now added motivational speaking to her repertoire, and is making a name for herself by combining the powerful emotive content of her songs to an uplifting message to a willing audience. Recently, Verity has been sharing a stage with John Demartini, Lisa Nichols, Bruce Muzik and Robin Banks.

Since launching her campaign 18 months ago, Verity has been featured in most of the national newspapers, been featured on Top Billing (twice!) and been heard on a number of top South African radio stations.

So, heres the scoop: Verity has agreed to talk at this months Heavy Chef Session and share some secrets on how she has managed to sell over R200, 000 of an album that has not been launched yet!

This is not one to be missed.

There are limited seats available, so email us here if you wish to hear this extraordinary personality in action. (For our UK and European clients, we will be podcasting the Session shortly afterwards on the Heavy Chef blog, so you wont miss out.)

Date: Wednesday 29th August 2007
Time: 5pm - 6.30pm
Location: World Wide Creative studio
Price: No charge for World Wide Creative customers, suppliers or BNI members. The normal fee for the Session is R950, payable in advance.
In the meantime go to Verity’s website, listen to her music and buy a future copy.

Look forward to seeing you there!