Staying ahead of the game when it comes to your online community is sometimes very time consuming. Not only time consuming but with users across the globe in different time zones talking about your brand at all hours of the day, you might struggle to keep up! That’s where keeping track of everything that is being said at all times is crucial to community management.
Using Online Reputation Management (ORM), you are able to monitor what is being said 24 hours a day, 7 days a week. Some ORM tools give you the ability to SMS your high priority mentions such as really negative situations that sometimes could spread online within minutes if not dealt with quickly enough.
Also keeping a tab on all mentions allows you to derive a sense of when users are most active online when it comes to engaging with your brand.
ORM also allows you to stay in touch with trends that your web community might be interested in. This once again highlights the fact that keeping in touch with your community at all times is crucial to building on the initial hard work of getting that community going! Sharing interesting stats, links and information with them further grows your reputation which can only benefit you in the long run.