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How The World’s Cheapest Smartphone Is Targeting Emerging Markets Posted in Heavy Chef News, Concocted by Wendy Tayler,
Published on 19 October 2011

The new Android smartphone has now been made available by Chinese company, Huawei. This version was made with the intention of selling specifically to emerging markets, therefore enabling the developing countries a chance to be a part of the technological world where the internet has become an essential part of life. To make this possible, the new IDEOS smartphone is priced at $80.IDEOS

The smartphone is being enabled by Kenya’s network provider, Safaricom and was proudly launched by Google. According to singularityhub.com over 350,000 devices have already been sold, which surprises many in a country where 40% of the population usually stretches $80 over two and a half month period.

Although the software technology used and the battery life are not of the highest standard, this is seen as a minor issue considering the brilliant advantages that this phone has offered thousands of people who would not get an opportunity with this type of technology any other way.

The affordable smartphone will certainly help on the information front but perhaps also agriculturally, medically and also be able to empower small businesses with new innovation. The invention of useful new applications in the Kenyan market is growing rapidly.

smartphone in kenyaThe IDEOS smartphone offers a 2.8 inch display screen, a 3.2 megapixel camera, 256MB of RAM and 2-6 hours of talking time.

This smartphone may be a small step in closing the gap between technologically advantaged countries and those who are not yet as developed and liberating many more African countries in the future, making it possible to share more, give more, and get more to the masses.

Read more posts by Wendy Tayler

Wendy Tayler

Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

Follow Wendy on Twitter

Related posts:

  1. The World’s Top 10 Emerging Markets
  2. 4 Tips On Targeting Emerging Markets And Mobile Communities
  3. Is Apple’s New Mobile Technology Relevant In Emerging Markets?
  4. Top Ten Universities In Emerging Markets
  5. Interview with Nic Haralambous on Mobile in Emerging Markets





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