I had no idea that there is a science to keyword research. I’m learning an immense about of info as it relates to SEO so to avoid information overload I will discuss keyword research in 2 easy to digest bites. Let’s start with How to Find Great Keywords.
Before we begin let’s keep in mind that the main point of keyword research is to uncover the keywords that will drive relevant traffic to your website. According to the experts, a longer search phrase is typically associated with better targeting and increased consumer desire. Some experts say shorter keyword searchers are shoppers and longer keyword searchers are buyers. With this, effective keywords are typically 2-3 work phrases.
Comb through each page of your website and your competitors websites
Look for keyword phrases within the titles, headings, links, and copy content. You can do this manually or with the help of Google. With the Google AdWords Keyword Tool you can type in the URL (yours or your competitors) and Google will spider the website or page and return a keyword list based on what they think a page is about. Considering Google is the top search engine it’s important to find out which keywords they identify on your website and your competitors website.
Who will visit your site? What are they looking for? What questions will they have? Brainstorm from the user’s point of view. Record all of the phrases that come to mind.
Dig into Google Analytics
With Google Analytics you can produce a list of all of the keywords used to find your site via Google. From this list you can pull out relevant keywords and add them to your running list of keyword research.
Voila you are on your way to a successful SEO campaign. In the next post I will discuss keyword analysis. Keyword analysis is the most important step in keyword research. Ultimately, the keywords you choose will power not only your SEO campaign, but also link building campaigns, blog entries and more. So choosing effective keywords is key!