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How To Make A Successful Mxit App – Motribe Explains Posted in Heavy Chef News, Concocted by Wendy Tayler, 2 comments
Published on 5 April 2012

Heavy Chef chatted to Nic Haralambous, CEO and co-founder of Motribe, regarding their new Mxit app, JudgeMe. The app is aimed to help people meet one another through the process of uploading photos and viewing the pictures of others. The success of the app has been phenomenal so far, with over 4 million photos viewed in the first month. We learn about the contributing factors to its success, how the idea came about, and Nic shares some tips for others wanting to build apps for Mxit. We also get the first glimpse of the new JudgeMe Infographic, seen below.

NIC HARRYHi Nic. How did the idea for JudgeMe come about?

The idea for the app actually came from one of the MoTeam, Mark Griffioen. We’ve been talking with Alan and the Mxit team on and off for a while and batted around a few ideas, looked at a few things out in the world, and thought that this would be something that would work for the Mxit audience. Turns out they’re actually quite into meeting new people. Who’d have thought?

What do you think were the contributing factors to its immediate success, with over 4 million photos viewed in the first month?

I think the Mxit userbase is extremely engaged and hungry for new content. They’re also looking to discover and meet new people on the platform and our app allows them to do so. Previously it’s been hard to build on the Mxit platform but recently it’s become quite easy so we took advantage of that. The key factor is definitely ease of use and a simple, clear call to action: Upload a photo and answer some questions.

A big driving factor is the vanity metrics we provide for users who have completed profiles. Users are able to see how many judgements they have and what people have been guessing about their photos. People love to know what others really think about them.

Is there a concern around online bullying with this app?

No. We don’t give users the ability to engage with one another on the app in an ad hoc manner. Users can view photos and guess questions. There is the ability to meet users through an introduction but this is a once-off choice meeting that both parties have to consent to.

Will this app be limited to Mxit, or are there plans to expand its reach?

In the near future the app will live inside of Mxit but it isn’t limited to the Mxit environment. We don’t have plans to move it anywhere but the option is there to roll out JudgeME elsewhere. We’ve seen similar things on other platforms but right now, Mxit is working so well, so there’s no reason for us to move the app anywhere.

Any tips for others wanting to build an app, but don’t know how get started?

I would say that developers building apps for the Mxit environment need to keep it as simple as possible. Don’t be intricate, don’t try and outsmart yourself or the user, keep it simple and make it scalable. I’d also suggest that developers make sure they know how to deal with a massive load of traffic in a short period of time.

Thanks for the interesting insight, Nic. Follow Nic on Twitter here.

The JudgeMe Mxit App – Statistics for the first month since launching: (Infographic courtesy of Nanna)

JudgeME infographic

Read more posts by Wendy Tayler

Wendy Tayler

Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

Follow Wendy on Twitter

Related posts:

  1. Why Choosing A Single Platform To Market Your Brand Won’t Work – CEO Of Motribe Explains
  2. The Many Faces of Mxit: Simple Messenger to Multi-faceted Mobile Platform
  3. The Next Heavy Chef Event Speaker: Alan Knott-Craig Jr. – CEO of Mxit
  4. Can you use Mxit to engage with your community?
  5. Heavy Chef March Session: Alan Knott-Craig Jr, CEO Of Mxit

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  1. hotornot says

    hmmmm hot or not clone

Continuing the Discussion

  1. Africa’s Largest Social Network Mxit launches API linked to this post on April 13, 2012

    [...] its first 30 days, the App had more than 600K unique users and 4 million+ photos rated. Read an interview with the founder of Motribe on how to make a successful Mxit app. Related ProgrammableWeb [...]