These days it’s becoming a standard question in client meetings; “…what about mobile?”
Clients have realized that building a community is critical to their marketing campaigns. Brands like Red Bull and Ray Bans are hitting the social channel hard. Gucci are moving millions from their traditional budgets to engagement via social media. As social networking becomes increasingly more important in community building strategies, we need to be cognisant of some seismic changes in the mobile environment – the key one being that audiences are looking at Facebook and Twitter more via their mobile phones than on their desktop devices.
There is no escaping that Social = Mobile. However, there are VAST differences in the browsing behaviours of people on mobile as to those on desktop. At World Wide Creative we’re busy with several mobile developments, and here are some quick do’s and don’ts we employ.
- Replicate your website layout in your mobile site
- Think that people will behave the same on a mobile site
- Use the same layout and design for your mobile site as your website
- Use images links for navigation
- Simplify your mobile site to the MOST important action points
- Figure out what the motivation for a customer to visit your mobile site
- Use a minimal amount of graphic elements, and where necessary, keep them simple and clean
- Use crisp, clear fonts
- Use text-based links
Some good examples of easy-to-use mobile sites: