Although smartphones have taken hold of the mobile market, the majority of the developing world still uses texting as a common form of communication. This is important to remember for companies operating in or targeting the emerging markets. Reaching audiences via SMS still holds value and remains a powerful form of technological communication. Here are some facts to help put this into context, thanks to Mobile Beat.

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Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

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