At the beginning of the year, Jivox, the US and Indian-based advertising platform provider, launched a new technology that is different to any kind previously used. For the first time, companies were able to have their video ads broadcast online, on a mobile and on tablet devices with no need to change the advertisement to fit the specific layout according to the capabilities of the device. Jivox technology automatically reads and adapts the interactive web video to suit the product it displays on. These include Blackberry, iPhones, Android and iPads.
CEO of Jivox, Diaz Nesamoney said, “With our unique technology, we are making it easy for brand marketers to replicate the interactive Web video ad experience across any device with a single creative process that delivers the same interactive features and engagement analytics.”
This will increase the platforms that advertisers can use to engage with their audiences and also allow for a better understanding of how the viewers are interacting.
Benefits of Jivox for advertisers and publishers:
- A single solution to managing and designing advertisements that will instinctively adjust to suit the device being used. This also allows for greater social sharing as videos can be sent across different devices.
- One video that will enhance the viewer’s experience saving the advertisers/publishers time, money and energy.
- The message is unified and integrated no matter how it is delivered which gives a smooth and professional look, as there is no need for slight changes in the detail.
- The ‘Jivox BrandGage’ also provides in-depth performance characteristics of the browsers, device types or models the advertisement was delivered on.
Companies using Jivox:
Companies that are using the new interactive Jivox video advertising/publishing include brands like Google, Hyundai, Warner Bros.Records, Yahoo, Nokia and Microsoft. Jivox is a fine example of how technology is always growing and becoming so successful in multi-platform engagement. One advertisement, multiple platforms. Read more about Jivox here.