Keep Your Community Members Active & Addicted

The Heavy Chef Project

Practical Learning About Digital Marketing

Keep Your Community Members Active & Addicted Posted in Digital Strategy, Concocted by LouisJvR, 1 comment
Published on 22 January 2009

Here are a couple of pointers on how to hook people to join your community and then how to keep your members active and addicted:

Keep your community (even just a portion there-off) visible to non-members
Make registration links prominent
Make registration easy
Keep an eye on pending members (i.e. those that have registered but have not ‘activated’ their membership)
Ask new members to invite others to get involved
Engage at every opportunity
Use community loyalists and delegate community building tasks
Earn and reatin trust through consistency and clear community guidelines
Get involved. Be contactable and approachable
Be aware and follow-up. Show interest and concern
Create a ‘Dummies’-guide for those not-so-savvy members
Don’t be affriad to be personal

Many thanks to Martin Reed from Community Spark for providing these tips.

Read more posts by LouisJvR

Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.