Hi Andy,

We are about to make live the Art Revision website for the Heavy Chef project at www.artrevision.com.

Mike said it would be a good idea that I should speak to you before I go ahead with the Google advertising.

What do you reckon the steps I should take from now?

My thinking is this:

• Come up with a list of key-words that potential clients would search for to find the site
• List the goals for the site
• Set up a Google Adwords account
• Set the daily budget
• Review whether the goals are being achieved

What do you reckon?

- Fred

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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