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Marketers Horsing Around Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR, No comments

Horsing around

marketers

Too many marketers put the cart (new technology) before the horse (your message).

The consequent result is too familiar…

New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam…

(Post inspired by Mark Evans)


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