Marketers Horsing Around
Posted in Digital Strategy,
Concocted by LouisJvR,
Published on 30 September 2008
marketers
Too many marketers put the cart (new technology) before the horse (your message).
The consequent result is too familiar…
New online campaign is launched with much excitement, gains a little traction from referred users, word-of-mouth and the occasional die-hard web surfer, before quickly losing steam…
(Post inspired by Mark Evans)
Read more posts by LouisJvR
Louis is the Johannesburg manager of web marketing firm World Wide Creative. Louis is also known as the ‘Case Study Guy’ with an encyclopaedic knowledge of research resources to support the strategic initiatives he is involved in. In between organising Heavy Chef Sessions in the Gauteng region, Louis happens to have a mean sidestep on the rugby field. With his silky skills, dashing good looks, Colgate smile and cunning wit, Louis is the high school quarterback of the World Wide Creative marketing team.
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Tagged with marketing.
