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Microsoft’s biggest fear: Cheap computing! Posted in Digital Strategy, Concocted by Fred Roed,
Published on 6 April 2009

Read these paragraphs from an article in Wired:

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The great terror in the PC industry is that it’s created a $300 device so good, most people will simply no longer feel a need to shell out $1,000 for a portable computer. They pray that netbooks remain a “secondary buy” the little mobile thingy you get after you already own a normal-size laptop. But it’s also possible that the next time you’re replacing an aging laptop, you’ll walk into the store and wonder, “Why exactly am I paying so much for a machine that I use for nothing but email and the Web?” And Microsoft and Intel and Dell and HP and Lenovo will die a little bit inside that day.

The decision is probably out of American hands. Indeed, living in the US where netbooks are only just taking off it can be hard to grasp just how popular the devices have become in Europe and Asia and the degree to which they’re already altering the landscape. As Shih told me, “I was talking to the chair of one of the major Taiwanese notebook manufacturers, and he said, ‘This is where my next billion customers comes from.’ And he was not referring to the US.” He meant the BRIC countries (Brazil, Russia, India, China) where billions of very price-conscious customers have yet to buy their first computer. And the decisions they make Windows or Linux? Microsoft wares or free cloud apps? will have enormous influence on how computing evolves in the next few years.
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As we witness the rise of the cheap netbook, shall we see the rise of operating systems like Ubuntu and Open Source software applications?

I feel a tingle coming on…

Thanks Travis for the [link]

Read more posts by Fred Roed

Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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