Andrew Conyers, Intern
Walking into my first day at WWC as the new intern, I knew very little about the world of eMarketing that I was diving headlong into. My recently acquired degree in Business Administration, from back home in the States, certainly did not cover web analytics, link building, or SEO. Though nervous as I was, relief came quickly as I soon realized it was Ok that I was just learning. It became clear to me that learning is a large part of what eMarketing is, and that even the most experienced veterans in the office are still learning new things on a regular basis. World Wide Creative’s very own Heavy Chef Project is a shining example of how everyone here is constantly craving new information and developing new ideas to become better at what they do, to become the all knowing and ever trustworthy Heavy Chef.
As I was introduced to the team I started feeling at home already, the relaxed atmosphere of the office seems to make everyone enjoy their time here. While there is certainly much work to be done and there are many deadlines to keep up with, there is still time for a friendly conversation or a quick joke, which makes the work much more enjoyable. Mike pulled me aside and gave me a quick run through on what World Wide Creative was all about, and specifically where I would be fitting into the equation, in the area of Web Marketing. He then put me to work right away, doing one of the less exciting, but possibly most important aspects of marketing, that being research. As I sat down at my desk, laptop in front of me, I wasn’t really sure how the research I was doing would be of any benefit. I was simply searching Wikipedia for content related to one of WWC’s client sites. What I soon learned however, which is contrary to what every professor said to me in university, is that Wikipedia is in fact a highly respectable site, at least as far as Google is concerned. By searching for related content in Wikipedia I was making it possible for us to put links in Wikipedia that would go to the client’s site. By doing so, Google will realize that the client site has a lot of relevant and important information, therefore ranking it higher on related searches. Though my research was somewhat tedious at first, it led to some important link building opportunities that will help our client’s site to rank higher on Google searches. I had just had my very first lesson in link building and search engine optimization.
On only my second day in the office I had the privilege to go and see Mike give a lecture to graduate students at Old Mutual. How privileged I felt to be interning with WWC after seeing how well received we were at a graduate school, even despite Mike’s long and dry lecture… just kidding, the lecture was actually very interesting and clearly benefitted not only the graduate students, but me as well. I returned to the office that afternoon and did some more link building research for a few other clients. I also had my first taste of web analytics while doing some keyword research for various clients. I think the coolest thing about eMarketing is our ability to measure its success in such detail. No other form of marketing can give you such an accurate idea of your return on investment (ROI). By far the highlight of my first week at WWC was being on the set of the Property Ninja’s third video shooting. Property Ninjas is a viral marketing campaign WWC is doing for a realty client, we have two ninjas running around doing crazy ninja moves and fighting throughout various properties. It is a really great way to showpiece the properties while making it entertaining as well. It is the kind of thing you might send to your friends to give them something to laugh about. I think it is going to be very successful at getting the clients name out there and I invite you to check out the Property Ninjas on your own to see just how fun it has been for yourself. Property Ninjas Link: http://www.facebook.com/inbox/?ref=mb#/propertyninjas?ref=ts. That is all for me this week, I’m off to the Garden Route this weekend to get a taste of South Africa outside of Cape Town.