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MySpace May End Marketing As We Know It Posted in Branding Online, Social Media, Concocted by Mike Perk, 11 comments
Published on 14 September 2006

As if to respond to the question in the previous post, this article came through in my Google alert.  Read it. Be anxious. Be excited.

- Fred

Read more posts by Mike Perk

Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

Related posts:

  1. Marketing to the MySpace Generation
  2. MySpace Drive More Traffic than MSN!
  3. ‘Start Up Review’ Article on MySpace
  4. What is MySpace and why is it so important?
  5. Promoting your blog in Google

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  1. Mike Perk says
    (September 14, 2006, 1:34 pm)

    Very interesting article, but bro: he uses more made up long words than you!

  2. Karin says
    (September 14, 2006, 1:47 pm)

    I dug a little deeper into the links in the article and ended up here: http://www.roughtype.com/archives/2006/09/open_and_shut.php
    I especially like the comment a Jason Kolb made (half way done the page). At the moment I don’t know really enough about this, but I think he (Jason) is right.

  3. Mike Perk says
    (September 14, 2006, 3:14 pm)

    Nicely balanced arguement. I would have liked to have seen him talk a little more about his thoughts on the practical side of this with regards to business practice for the small business. However the message is really becoming clear that the future of business and profitability on the web (especially for the small and medium sized companies) has to be about a clear and an two (or more) way communication between the company, suppliers, associates and customers.

    The key is making it a part of your everyday marketing, rather than an occasional shot in the dark.

  4. Mike Perk says
    (September 14, 2006, 3:21 pm)

    p.s. did anyone notice the new Ipod shuffle clip on thingy that was advertised in the article Karin suggested we read. I want one for Christmas. Just a hint for anyone thinking of buying me a christmas present this year :-)

  5. Karin says
    (September 14, 2006, 5:57 pm)

    Glad I’m Dutch, we don’t do X-mas presents ;-)

  6. Mike Perk says
    (September 14, 2006, 6:15 pm)

    You forget I’m from a dutch family. What about St Nic’s? thats even sooner than Xmas :-)

  7. Karin says
    (September 15, 2006, 11:26 am)

    Works two ways my friend ;-)

  8. Karin says
    (September 19, 2006, 12:06 pm)

    Had another thought about this after watching Spooks (MI5) yesterday on BBC1. To cut a long story short: government persons high-up try to overturn the existing government and have control over the media (or so they think). Bloggers, with help of MI5 the Spooks get wind of the plans and rally almost the whole nation to a protest march: happy end.

    World Wide Web is just that: W I D E, so many websites everywhere and new ones popping up every day that nobody can ever control it, not even (temporary) hypes. Others will always turn up and to stay with MySpace and the likes: we had Friends-United and E-cademy, now we have YourTube and MySpace.
    Next year?
    In The Netherlands you have the start-pages (works very well to promote Dutch commercial sites, done that), Im sure in France or Germany you have something different and it is anyones guess whats in China or Japan.
    Internet: great invention, great marketing tool, great money spinner but uncontrollable (yeah, power to the people!)

    And I just love this website http://www.shibumi.org/eoti.htm says it all (IMHO)

  9. Karin says
    (September 24, 2006, 2:21 pm)

    Read today: slowdown in online advertising revenue (e.g. Yahoo’s profit warning).
    Result of growing online social networking?
    Or result of growing ‘organic’ SEO?

  10. Mike Perk says
    (September 25, 2006, 7:37 am)

    I think its just a growth in other options, social networking might be a part of that.

    For example take just basic pay per click. Why pay 1 for a keyword in Yahoo for 100 visitors (total price 100), when the same keyword in MIVA (for example) costs 10p and you can get 10 visitors (only 1). I think people are looking for more targeted niches to advertising in and spreading their budget around.

    Sounds like a good possible topic for the heavy chef project in the coming months. Its a good way of measuring profitable online marketing.

  11. Karin says
    (September 25, 2006, 1:52 pm)

    Quote Mike: “Sounds like a good possible topic for the heavy chef project in the coming months. Its a good way of measuring profitable online marketing.”

    Ok, I’ve got my statistics ready for you ;-)



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