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New Heavy chef Topic Posted in Heavy Chef News, Concocted by Mike Perk, 3 comments

The last six weeks has seen us explore blogging as a way of helping create more profitable websites. The best way to do it and not to do it and the benefits and pitfalls. Its thrown up some interesting debates and probably left more questions than we started with. Like all our Heavy Chef topics, this will continue as an evolving study.

However, it is time to pick a new topic to work on over the next 4-6 weeks. Some that have been suggested include; My Space, Pay Per Click, Long vs. Short copy and Search Engine Optimisation. We will decide by the end of the week, but if anyone has any suggestions let us know and we’ll throw it in the mix.

- Mike

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

View more articles by Mike Perk.



  1. Karin says

    How about explaining/discussing effect (positive and negative) of push and pull links from other websites? Which ones to accept or even pay for and which ones you have to demand to be removed.
    (And I know there is another ‘official’ terminology for what I mean, can’t seem to remember it though. Mike, you know what I mean).

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