The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

There were three reasons for the design:

1. Clean and simple – there was too much content on the previous site, so we’ve tried to focus the new design on work examples and credibility

2. The Heavy Chef Philosophy - obviously, this is an underlining credo to everything that WWC is involved with, so the ingredients are coming through strongly.

3. Brand - the brand message of WWC is “we create digital strategies that make our clients money” so we’ve tried to get that across with the focus on case studies, results and testimonials.

Check out the new site here: www.worldwidecreative.co.za

Initial feedback is strong, and we welcome constructive criticism. Please let us know your thoughts and suggestions for the way forward.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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4. This week at World Wide Creative
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