I am currently using and learning Google Analytics as part of my new job role and these tips are my way of sharing things I’m learning as I go along.
Tip 1 before you start to use any statistical programme it is a good idea not to have your webpage www.yoursite.com as the default page on your own browser. Every time you open Internet Explorer or Firefox your site pops up and you are recorded as a visitor.
Usually the first indication that employees have the site as their homepage is a very high bounce rate off the site. These additional visitors will skew your data, as employees are not representative of your web users.
There is an option to exclude your IP address from the stats thereby Google Analytics will ignore your own visits to the site. However sometimes this wont work as you may have what is known as a dynamic IP with changing IP addresses. One option then available to you is to use the map overlay stats to find your town/suburb and then subtract all the local specific data from the total data. This can start to get very complicated and time consuming, and restrictive as Google at present does not allow all data to be cross-referenced to a location.
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