obama

Obama just kicked off the week with two killer pieces of digital marketing news. For those of you with heads in the sand, Barack Obama is leading the most pervasive, penetrative marketing campaign in political campaign history… and he’s centralised his strategy on a community-focused internet approach.

Consider these stats:

- 130,000 Obama videos online
- Biggest mobile subscription drive in history
- 10m blog posts (70% more than McCain)
- 3 times McCain’s web traffic
- 5 times McCain’s community

Then, this morning he does this and this.

Not to mention this, the other night (his speech roasting John McCain at the Alfred Smith tribute dinner). Awesomeness.

That, folks, is how internet marketing should be done…

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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