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Online Reputation Management and the Woolworths Lovebirds saga Posted in Online Reputation Management, Videos, Concocted by Mike Perk, 1 comment

In our latest Heavy Chef video Paul Galatis from Yuppiechef shares with us the true story behind the fantasitic case study on online reputation management, that has become known as The Woolies Lovebirds Saga.

Paul talks us through the hi-jacking of a URL, the drama it caused and how a large corporate new to the social media world was given a introduction they hadn’t anticipated.


  1. Yolandi Janse van Rensburg says

    Such an intriguing tale. Paul really knows how to tell a story with all its tension, anticipation, drama and sheer good heartedness :) Nice one Yuppiechef!