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PPC vs. SEO Posted in Online Advertising, Search Engine Optimisation, Concocted by Mike Perk, 2 comments
Published on 13 October 2006

Its already been coming up in discussions this month as to whether PPC is more important and more profitable for your website than SEO. I’ve always said its a balance between the two. But I found this really good video on youtube which talks about both.

Read more posts by Mike Perk

Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

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  1. Karin says
    (October 14, 2006, 1:39 pm)

    So interesting ;-) Listened to both of the clips and I think hes really good at explaining things in a simple, adequate and quick way.

    So it boils down to:
    Control versus no-control (or even pot-luck?)
    Costs versus lead-generating capability (exact landing page etc)
    Time versus Money

    So Fred, let us know how your getting on with PPC and what has been happening with the site listings this week?

  2. Freddy Rodrigues says
    (October 18, 2006, 3:55 pm)

    Andrew reckons he should call his company ‘SageRocks.com’

    I reckon the next company I start is going to be called ‘FredRocks.com’

    Hey, what do you know – it’s available…!

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