This is taken from SEOmoz site - I’ve taken the liberty of including just the headlines, but read the full article here (worth it if you have 10 mins to spare).
#1 - Tell Me Where I Am
#2 - Let Me Remove Narrowing Options
#3 - Allow Me to Sort Every Which Way
#4 - Show Me the Products
#5 - Refining Options Bring Joy
#6 - The More Specifics, the Better
#7 - Tell Me What it Costs & What I’m Saving
#8 - Keep the Search Bar in Easy Reach
#9 - Give Me Search Refinement Options
#10 - Get as Close As You Can Get (while staying relevant)
#11 - Share the Critical "Fit" Information (This refers to items that come in various sizes, like laptop bags for example)
#12 - Tell Me If You’ve Got It (in other words, put up a ‘out of stock’ sign if it’s out of stock!)
#13 - You Can Never Have Too Many Photos
#14 - Let Me See Delivery Options
# 15 - If You Won’t Send it To Me, Tell Me Who Will
#16 - Reassure Me With Email
#17 - Give All the Order Details ASAP
- Fred
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2 Comments
Hmm, you (no sorry, make that they) forget some of the most obvious:
where are YOU based (at least tell me the country YOU are in)
can I call YOU if I need more information (or when things do get wrong)
The ability to have old-fashion personal contact is (still) a pre - even in these modern days!
I totally agree.
The other thing is a phone number. So many e-commerce sites out there now don’t give you the option of being able to phone them if something goes wrong. A physical address also helps build the trust.