It’s eight o’clock in the evening and we’ve just finished our first live heavy chef session. It was a fantastic evening that not only helped to grow the education of web marketing in South Africa but where a good bit of business was also being done between those that came along.
We had our first attempt at Podcasting and listening back to it I thought we had done a great job, until about 2 minutes into the presentation when the recording equipment had stopped recording. This was unbeknown to us at the time and the mic was passed quite willfully amongst everyone with great stories and examples of web sites working and not working and solutions shared. You’ll have to take our word on this as we have no recording which is a real shame.
Heavy Chef Lesson learnt: Have someone looking after the recording the whole time.
Anyway disappointment over, the first session focused on the importance of measuring your website. This will be split over two sessions with the next one looking at Key Performance Indicators and how to actually interpret the statistics. This session looked at the following:
1) Setting goals for your website
2) Put a value on each of those goals
3) The importance of this information
4) Putting a good analytics system onto your website
5) Adding your goals and goal values to Google Analytics.
I have attached a pdf of the session which will hopefully provide a good guide. It was supposed to work in tandem with the podcast but unfortunately we will have to wait until next time to see if we can make it work.
Here are the session notes from tonight’s measuring website performance.
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Mike
Fred
Paul
Rudolf
Chris
Louis
Nicholas
Utoia
2 Comments
when’s the next one…???
Hi Lisa. Next one is this coming Wednesday (25th April). We are going to be looking at statistics. What to look at and how to use the information effectively to make decisions. Then we allocate some time at the end for general question and answer session (related to anything about making your website profitable). Let me know if you want to come.