Those that work with me know I am a big disciple of the Eisenberg brothers {http://www.futurenowinc.com/bios.htm}. When it comes to conversions on websites these guys rock. Anyways, this morning I came across a great little free tool that had me addicted for hours. So simple, yet pure genius. It is called the “We We Monitor” and it checks out how customer focused a particular page on your site is:
http://www.futurenowinc.com/wewe.htm
In true Heavy Chef tradition I had to check out www.worldwidecreative.com. I sort of guessed what the answer was going to be before I started but was still gutted to see we were three times more focused on ourselves than our potential customers in our copy writing. As the guys in our studio often say “its all about me”. Well, when converting we need to make sure its all abut the customer:-)





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