The first viral video in South Africa?

During last night’s Heavy Chef Session, Rui Esteves answered one of the questions about marketing his brands by mentioning their early efforts to start a viral video campaign in 2000. After the Session, I was asked by some of the folk who attended to get hold of the videos.

Rui kindly sent them through to me and I’ve posted them to Play.24.com - check these out…

Part One:

Part Two:

Bear in mind, this is a few years before Borat… way back before YouTube. The voice is Rui’s.

By Fred | June 26, 2008
Posted in Recipes for Success
Post a comment | Leave a trackback: Trackback URL.
Speak to one of the chefs

need advice?

Speak to one of the chefs

If you're looking to cook up a world beating web strategy, or just looking for some tips on how to convert your current web presence into something special - drop us a line.

3 Comments

  1. JP van der Spuy
    Posted June 27, 2008 at 1:50 am | Permalink

    Great food for thought - decent post!

  2. Leezl
    Posted June 27, 2008 at 7:24 am | Permalink

    Awesome stuff and thanks for putting up these videos on Play.

  3. Chris Roper
    Posted June 27, 2008 at 9:19 am | Permalink

    This is spot on for current online market - kind of retro with glitch added. Not much has changed, incredibly. Man was ahead of his time.

got something to say?

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*
RSS Subscribe to our Newsletter