The Heavy Chef Project

This post isn’t about my friend from Mexico; Freddie Rodriguez Rodriguez, (known to his friends as Pink Freddie). It’s actually about a search engine optimisation service I’ve been intrigued about for a while but never had the opportunity to explore.



We’ve been working with Omniture analytics service in both South Africa and the UK and a couple of months ago they partnered with YourAmigo. We now have a client who is using the YourAmigo service so I have had the opportunity to get a little closer to its workings.



Coming from an old school search engine optimisation (seo) background I’ve done my time modifying coding and page structures to improve site rankings with the search engines. Working on a handful of pages can be a real slog and take up a heck of a lot of time. The search engine algorithms then change and the need to find out what has happened and adjust the pages is also time intensive. So you can imagine the problems if the site that needed search engine optimisation was a large one like a retailer with hundreds/thousands of pages.



Born from this frustration was a blight of automated software programs that wrote content (and I use that term very loosely) and submitted pages in order to either get that page ranked or link through to a main page on the site. You got content that didn’t make sense, pages that destroyed your brand and a mess of site structure on your domain.



I’ve always said a firm no to automated content generating software/pages but YourAmigo’s Spider Linker technology is quite intriguing. It doesn’t fit the usual mould at all and more importantly takes into account the changing parameters of the search engine algorithms.



YourAmigo’s Spider Linker crawls the client’s website analysing all the pages and publishes an optimized table of contents. Search Engine spiders then crawl these spider-friendly natural links.



The links look static to the search engines, but they are actually dynamically generated and continually changing as the site changes.



It then automates the optimisation of pages for titles, descriptions and other key elements, and can do so across thousands of pages, to carry keywords that are most relevant to the content.



The nice thing is it is quality tested in-house.



It would normally be something that I would test out in-house first before letting a client loose with it but they were sold a good sale pitch and are extremely keen so start straight away. The most important thing is it is measurable and carries a lot of accreditation from some big companies in commerce as well as search and payment is results based. So let see. I’ll keep you posted.