Rich Mulholland is the founder of Missing Link, a very successful presentation firm. He is also the co-founder of 21Tanks, the well-known idea-implementation business. With these two successful businesses, he has become a sought-after speaker and often guest lectures at The Cape Graduate School of Business and the Gordon Institute of Business Science. We ask Rich about whether blogging is necessary for entrepreneurs as well as how micro-publishing has decreased the quality of content online.

You started out blogging for Jo’blog. How important was Jo’blog to your career?

I wouldn’t really say it was important to my career at all. More to my ego and personal profile.

Is blogging still relevant to Missing Link?

No, we don’t blog at all, we don’t even have a company blog. We do occasionally share links via twitter, however we’ve found our monthly ‘Boredom Slayers’ newsletter seems to be the most effective way to engage.

Would you recommend upcoming entrepreneurs to start blogs?

No, I probably wouldn’t. For the most part there’s simply too much noise out there already. What the world doesn’t need is another company blog. I have also found that people for the most part don’t enjoy reading company blogs.

Do you still read blogs? Which ones?

I do read blog posts occasionally, but not specifically. I follow interesting links, sometimes theyre blogs, sometimes articles. There are no blogs that I check frequently though.

Do you think that micro-publishing has decreased the quality of content in general?

No, in my mind micro-publishing, such as Twitter, is simply the billboard that sends me to the actual content. It also does a good job of aggregation only the good stuff. I will say that probably 90% of the links I follow seem to end up at official publications though.

When one first starts out blogging, how do they find a balance between being topical versus personal?

In our case what we tried to do was always be both, we picked content that was current and topical but did our best to always keep our personalities baked into our writing.

How do you prepare for blog writing? Do you write as it comes to you, or do you find a structure and theme first?

I just write when something bothers me enough. I have one or two brewing at the moment. As such I wouldn’t say that I prepare, more just rant with my hands.

Thanks for your bite-sized opinions, Rich. Follow Rich on Twitter here, and find out more about him here.

Read more posts by Wendy Tayler

Wendy is the Editor in Chief at Heavy Chef. After 3 years cooking up a storm at UNISA studying English and Communications, Wendy decided to mesh her passion for writing with her love of digital. She firmly believes the world is moving into the online sphere and can be found writing, tracking down great names for interviews, or singing her heart out at the World Wide Creative studio.

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