Flash is a bit of a flashpoint in the web industry. There are those that believe that it should be done away with altogether, and those that advocate it over everything else. Sort of like religion, it engenders extreme
views and not much in between. Our view at World Wide Creative is that Flash, like every other tool at our disposal, has its place. One should see each project in context and then decide whether using Flash is appropriate or not. From a web marketing perspective, this is the only way to go.

Here is yet another fantastic post from Smashing Magazine (click here to view). They have filtered the Flash sites out there and come up with a great showcase of what works and what doesn’t. Check it out.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

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