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Running out of Ideas? Here’s a Marketing Checklist to Help Posted in Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg, 4 comments
Published on 10 December 2009

Here are some great marketing Ideas to use as a reference list and read over every now and then. It happens so easily to get stuck on ideas and sometimes you forget the basics that really do work and should be implemented all the time. These ideas can’t be exhausted so check them out and stick them on your wall so you can look at them every now and then when you’re running low on ideas.

  • ChecklistBuild stronger customer relationships by sending out an email newsletter.
  • Offer great content and tools of value regularly so it gets linked to by other sites.
  • Keep updated on topical events such as Christmas, New Years or 2010 Soccer World Cup and use them online.
  • Create relationships with bloggers and other online folk on social media sites.
  • Keep updated on current news in your industry
  • Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations.
  • Remember your social networks like Facebook and Twitter, image communities like flickr, and don’t forget forums
  • Take part in your online community and join in on the conversations
  • Promote your RSS feed for your blog or other website content.
  • Write posts for other blogs.

These should get some creative juices flowing and remind you of things you haven’t thought about for a while.

Read more posts by Yolandi Janse van Rensburg

Yolandi Janse van Rensburg

Yolandi is writer of the Heavy Chef Blog. Yolandi is also a copywriter and community manager at web marketing firm, World Wide Creative. You can find Yolandi on Twitter @Yolandi_JvR

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  4. Great Viral Marketing
  5. Heavy Chef’s Top 12 Digital Marketing Predictions for 2009

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  1. Cliffy says

    “Create relationships with loggers”… I “wood” do that if I thought it would work. A small giggle at your expense I am afraid as I think you meant “bloggers”, but at least someone is reading the post!

  2. Yolandi Janse van Rensburg says

    Ha, yes well I guess these silly things creep in when you’re writing posts at the end of a busy day and rushing to get home :)
    Thanks, I’ve fixed the typo

  3. zibuka says

    “Write posts for other blogs.” – how would that come about? It may be a great tips article.

  4. Yolandi Janse van Rensburg says

    Hey Zibuka, basically you’ll have to find blogs with similar interests and contact them. You will have to contact quite a few blogs since not a lot of blogs are very open to this idea. You might find that only 1 out of every 10 blogs are willing to have you write for them.

    If you do find a few that are willing, it’ll be worth it. These posts will send links back to your site and links pointing to you shows search engines that you are important.

    When contacting these blogs, start a conversation and build a relationship with them. Do not simply send an article through. Ask them about topics or suggest a few to them. If you could build a relationship with them, you will reap the benefits for a long time to come.





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