I love metaphors to explain complex things. I came across this great one this morning and I’m sure everyone can relate to it.
“SEO & Physical Fitness“
If you go to the gym & exercise everyday you will succeed in you fitness goals. If you join the gym on January 1st and attend one aerobics class – you must not expect a rewarding return – even though you have paid for a full years membership. The same can be said of SEO.
Thank you Dave Zuls for this great article; a must read for those new to SEO in South Africa.