I love metaphors to explain complex things. I came across this great one this morning and I’m sure everyone can relate to it.



“SEO & Physical Fitness“



If you go to the gym & exercise everyday you will succeed in you fitness goals. If you join the gym on January 1st and attend one aerobics class – you must not expect a rewarding return – even though you have paid for a full years membership. The same can be said of SEO.

Thank you Dave Zuls for this great article; a must read for those new to SEO in South Africa.

- Nicola

Read more posts by Mike Perk

Mike is the Managing Director of digital marketing agency World Wide Creative and co-founder of The Heavy Chef Project. A video blogger who happens to know a fair amount about web marketing; presenting on SEO, Usability and Analytics at digital conferences and marketing courses worldwide. A passionate Spurs fan, Mike also co-hosts the popular football video blog: Free-Kick.tv.

Follow Mike on Twitter: www.twitter.com/mikeperk

Related posts:

1. Slowly moving up on Google