Apologies to all those who emailed yesterday about the Heavy Chef Session for September. To our astonishment, it was fully booked within an hour of the invite going out.

As a result, we’re having to rethink our strategy for the Sessions in order to make it as accessible as possible in future.

Some suggestions so far:

• Live streaming of the events
• Bigger venue
• ‘Random hat’ selection of guests
• Gladiator-style cage outside the venue, where guests can fight for tickets*

Please email us (rowan at heavychef.com) if you have any ideas on this. We’d love to get some feedback on how to move the Sessions forward.

*This was our favourite so far.

Read more posts by Fred Roed

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed

Related posts:

1. July Heavy Chef Session: Can a Blog Accelerate Your Profit?’
2. Heavy Chef September: ‘Messages Worth Spreading; Creativity in Communication’
3. The first Heavy Chef Session workshop will be on March 7
4. May Heavy Chef Session: Eric, Charl, Beer, Pizza!
5. Pics from the first Heavy Chef Session