Mike Perk uses props and embarrasses the Nomadic Marketing course attendees in order to explain, very simply, the basics of how search engines rank web sites.I explain the basics of SEO and what the search engines are looking for in order to rank your website. Visually going through a little of the history – what they have used over time to determine the most relevant search.

Note: I use the the term “Google” quite freely throughout the talk, when in realty I mean “search engines”. Especially when I talk about the early days before Google even existed:-)