Zahira Kharsany writes for the Mail and Guardian: ‘This year will probably be remembered as a time when blogs came of age, with more than 600 000 internet users visiting blogs by their fellow South Africans in just one month.’
Arthur Goldstuck, head of World Wide Worx, said in this week’s Thought Leader ‘blogs will not only be a mainstream component of most online media in South Africa, but they will also be a dominant component’. He believes that we have reached a tipping point in the South African social media environment.
This is exciting stuff. We at World Wide Creative are currently working on a number of online projects where we’re integrating websites with social media platforms. Some of the things we’re developing include:
- A social media intranet platform for Cape Nature
- A twin launch of a website and a blog for a top Young Designer Emporium brand
- Two business networking blogs for the international networking organisation BNI
- A leisure and accommodation blog to integrate with a hotel website we’re designing
The timing seems to be just right. Roland Stanbridge, a founder of Rhodes University’s New Media Lab, said in the Highway Africa conference on Monday: ‘There has been a total paradigm shift in media in the last 12 years. Mainstream media are certainly taking blogs seriously and using them in news sourcing. There are so many factors changing the media landscape. Primarily, it happens with broadband access. What happens in Europe and America doesn’t take long to get through to Africa. We are at a transitional period where very exciting things are happening with media.‘