For those who don’t know, QQ is the Chinese version of mobile based IM services like Mxit, and is part-owned by South African publishing and digital giant, Naspers. Little known outside of China, the service has been called the biggest social media forum on the planet with over 300 million accounts. According to Marketing Vox, QQ turned almost 4 times more money than Facebook with over $500m in 2007. Not a bad investment for Naspers, and just a taste of the mobile revolution that’s currently impacting on marketing communications.

Fred is the CEO of digital marketing agency World Wide Creative. Fred co-founded The Heavy Chef Project, as well as Ideate, a forum for African entrepreneurs. Fred focuses on online brand building, marketing strategy and loud Hawaiian shirts. Fred is famous for his sartorial excellence, long diatribes about music and fanatical attention to detail when making pizza. Follow Fred on Twitter: www.twitter.com/Fred_Roed