There is an interesting (yet heavy reading) blog called ‘Start Up Review‘ which does something similar to the Heavy Chef blog in that it looks at new technology and researches it*.
‘Start-up Review’ does not, however, get its hands dirty like Mike and I, but it has posted a pretty comprehensive article on MySpace – if you’re feeling brave, go make yourself a cup of coffee and click here.
PS: One snippet in this article really stands out for me:
If the two largest Web 2.0 successes
(based on number of registered users) are Skype and MySpace, I think it
is interesting to note that each benefited from having a major
distribution partnership during launch.
…once again, showing that even
with these high-tootin’, high-falutin’ tech companies, relationships
are absolutely key. Advertising, so tempting to companies with big start-up capital, is secondary. This seems obvious,
right? Spare a thought for the famous fashion start-up Boo.com which burnt over
$120m in 6 months, mostly on advertising, and then closed up shop.
*Thanks to Andrew for this link.
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