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  1. How The Youth Will Drive Technology In 2013 Posted in Heavy Chef News, Concocted by Wendy Tayler October 16, 2012

    Graham Brown is an industry analyst, business author and public speaker based in the UK.  He is also the Director of mobileYouth – a research advisory firm founded in 2001. Their aim is to connect the youth with companies in order to provide helpful customer insight. We spoke to Graham about the great work that mobileYouth is doing and how he thinks the youth will impact technology in the future. Read Further

  2. Will Gamification Transform Education, Healthcare And The Government? Posted in Heavy Chef News, Concocted by Wendy Tayler May 9, 2012 1 comment

    Gabe Zichermann is the name behind the world-renowned Gamification Summit – held in New York and San Francisco. He believes that Gamification is a dynamic industry that brings together mechanics and marketing to create engagement and solve problems. Gabe is an entrepreneur, author of the popular book ‘Game-Based Marketing‘, and is a highly regarded public speaker and gamification thought leader. Heavy Chef got the chance to talk to Gabe about his passion and where Gamification is headed. Read Further

  3. What Publishers Need To Know About Advertising – The Daily Maverick Posted in Heavy Chef News, Concocted by Wendy Tayler February 14, 2012

    Styli Charalambous is the CEO of South African digital news publisher, The Daily Maverick. Known for its witty and sharp take on current affairs, The Daily Maverick was born from the Maverick Magazine. With his extensive knowledge of digital publishing, Styli shares some tips with Heavy Chef as to what publishers need to know about the online news space. Read Further

  4. Alistair King, Founder of King James Group, On The Future Of Advertising Posted in Top Digital Chefs, Concocted by Agnes Sokol November 2, 2011 3 comments

    Alistair King is the founder of King James advertising agency. The King James group is made up of eight communication agencies coming together to make up the integrated company. Perhaps best known for their Allan Gray commercials, King James’s philosophy involves everyone working under the same roof, thinking outside of media silos and drinking at the same bar. We were honored to have Alistair speak at last night’s Heavy Chef session and managed to corner the inspirational Mr King for an exclusive interview on his take on the future of advertising.

    Read Further

  5. Ad-Platform Provider Jivox First To Bring Interactive Video Ads Across All Platforms Posted in Online Advertising, Concocted by Wendy Tayler August 3, 2011

    At the beginning of the year, Jivox, the US and Indian-based advertising platform provider, launched a new technology that is different to any kind previously used. For the first time, companies were able to have their video ads broadcast online, on a mobile and on tablet devices with no need to change the advertisement to fit the specific layout according to the capabilities of the device. Jivox technology automatically reads and adapts the interactive web video to suit the product it displays on. These include Blackberry, iPhones, Android and iPads.

    Read Further

  6. Has Mobile Marketing changed the game for advertisers? Posted in Mobile Marketing, Concocted by Ettienne Mostert January 14, 2011

    The affordability and accessibility of mobile devices means mobile marketing plays a major role in the modern marketing environment. The question is whether mobile marketing is the next marketing Utopia or the Dystopia many digital adverting platforms have proven to be. Truthfully, I don’t know the answer, but I would like to examine a case study of a mobile marketing campaign that has worked and extract some insight out of it. Read Further

  7. Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed April 3, 2009

    pepsi

    This is great from Cracked Magazine: 9 Corporate Attempts At “Edgy” That Failed Hilariously – it’s a list of advertising campaigns that try to pull off the slightly ‘left of centre’ communication that has worked every now and then. With all the hype around viral marketing these days, it’s probably not a bad idea to keep this list at the back of your mind when pitching new concepts to your clients. Read Further

  8. The 30 second advert is coming back (at a website near you) Posted in Digital Strategy, Online Advertising, Concocted by Fred Roed March 2, 2009

    I read this today: “In your face disruptive ads could ease inventory, creative woes

    A snippet:

    Web publishers have always treated their users as a sacred flock. But last week at the Interactive Advertising Bureau’s annual meeting in Orlando, Fla., Payne, the CEO of ShortTail Media and former senior vp & general manager at CNN.com, issued a daring challenge for the industry: stop worshiping, and start interrupting the almighty user. Read Further

  9. How do we work with traditional Ad Agencies? Posted in Online Advertising, Concocted by Mike Perk November 14, 2007

    Since moving to Cape Town at the beginning of this year I have had more and more exposure to traditional ad agencies. We have been approached by quite a few to work with their clients. They understand the web design and build part of the process, but I sense some anxiety when we get onto the topic of search, and more importantly, measurability. What is the agency’s incentive to precisely measure what’s happening with their customers money? This is something that’s only really possible with online ad spend. Read Further

  10. Google don’t want small businesses as advertisers anymore! Posted in Online Advertising, Concocted by Mike Perk March 30, 2007 1 comment

    The Heavy Chef Project’s resident Pay Per Click expert Andy Harris from Custwin has been experiencing some issues with Google Adwords this week that he felt were really important to share. His comments not only ring true for small businesses but also for South African pay per click (Google Adwords in particular) as many industries will only be receiving small impressions for particular words due to smaller numbers of people online.

    It’s confirmed – Google don’t want to have small businesses as advertisers anymore!  At least, that’s what it looks like from my recent conversations with them over a problem I had with a client campaign.

    This client had a PPC campaign that ran OK but his website wasn’t strong so we created a stronger website and a completely new PPC campaign that linked in a much stronger way.  Within days Google had made numerous keyword phrases inactive.  That should never have happened because the old campaign was weaker and the new one much stronger.

    Google’s answer was that the new campaign didn’t get the right ‘Quality Score’ – that’s total rubbish when the old campaign was of a lower quality but hadn’t been penalised.  Reading between the lines, Google are taking a much harder line with new campaigns and are actively pushing people towards using fewer keyword phrases (that, of course, are more expensive because they’re generally competitive).

    I then asked Google why the advertiser couldn’t have their company name as active.  It’s a unique name, with no competition in PPC but the ‘Quality Score’ system made the phrase inactive because IT considered it wasn’t of high quality, i.e. not many people would type it.  How ridiculous!  If a company wants to have their company name visible on the few occasions that people type it into Google, then that should be their right.  For the Google system to say "no, you can’t have that company name, even though you had it before for pennies per click and now if you want to reactivate it, it’ll cost you 2.50 a click even though there’s no competition" is nothing short of insanity.

    Taking this further, if I had a business selling purple perspex elephants and I had a keyword phrase set up for ‘purple perspex elephant’ (ridiculous example I know, but you get the idea), then I, as an advertiser, accept that few people will search for that exact phrase, and I accept that I should pay more for ‘purple elephant’ or ‘perspex elephant’ – HOWEVER, I have the expectation that IF someone searches for ‘purple perspex elephant’ then my advert will be visible. As things stand, the Quality Score system will look at that phrase and make it inactive even though I, as an advertiser don’t care that I won’t get many clicks but I DO want to be visible if someone searches for that phrase.

    However much I’ve barked at Google, explaining that small businesses will start to look at alternative search engine systems, they really don’t care – complacency is an understatement.  I accept that Google gets great results in many cases but from what I see on a daily business, they’re pushing small businesses out of the market bit by bit and therefore, the only answer is to create multi-system campaigns and for clients to then judge which system lets them be visible for the phrases they want to be visible under.  Once other advertisers start to get as fed up as I am with Google, we’ll start to see some interesting things happening.

    - Andy

  11. Pay for your Ads – only if they generate leads Posted in Online Advertising, Concocted by Mike Perk March 21, 2007

    This really is note worthy news for web marketers and companies out there and it might change the whole face of advertising online (but we said that about Adsense too).

    A lot of the blogs have been commenting on Googles new venture over the last couple of days, but I thought Search Engine Land (who google have used to launch the product) sum it up best:

    “Google announced a limited U.S. only beta for a new service they are calling Pay Per Action
    ads. Google Pay Per Action will allow advertisers to create ads that
    cost only when a desired action is triggered. The advertiser sets the
    price per action; for example, an advertiser can decide to pay $5 per
    lead acquisition, as opposed to paying per click or per impression.”

    It raises a couple of questions:

    1) When will it hit South Africa? I’m keen to try it!

    2) Will the affiliate networks support the tracking it would require?

    3) What will happen if you place an ad in your web page/blog and then the advertiser pulls the ad?

    It will be interesting to how far this goes, but I have a sneaky feeling that this one could be huge for advertising companies the world over.

  12. Another use for Pay Per Click. Posted in Online Advertising, Concocted by Mike Perk March 15, 2007 3 comments

    We are currently going through the keyword analysis stages of the search engine optimisation process for one of our clients. For me its the most important part of the SEO process. Choose the right keywords/phrases and the rewards are fantastic, choose the wrong ones and you’ll be scratching around at 3am in the morning trying to build more and more links from social media networks in order to save your reputation with the client.

    The nice thing about this client is they have a very niche product and that means we are more likely to find less competitive keywords. However with very niche keywords the problem often arises that you can’t get any data on who (if anyone) is searching for those keywords. If no one is searching for those phrases, is their any point in optimising a page on your site for that keyword?

    Wordtracker and Keyword Discovery are fantastic tools for checking the viability of certain keywords (and we use them every day) but sometimes for very niche words the data just doesn’t exist.

    At this point Pay Per Click takes on another use. Run a small campaign for those keywords you can’t get any data on, making sure you put enough in your budget to ensure your ad will be seen. This will allow you to get a pretty good idea about the search habits for that keyword. What’s even better about this tactic is you can get data for a specific location, which is something you can’t get with the keyword databases such as wordtracker (although they do now offer data purely for the UK). Working on optimisation projects in South Africa for the first time, this becomes an invaluable tool when our clients target market is local.

    - Perky

  13. Great Viral Marketing Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Mike Perk March 11, 2007 4 comments

    Tourtshirt
    In my opinion viral marketing is still the best way to generate good traffic to your site and build your brand online super quick. Viral Marketing is one of those things that loads of people try but few succeed with. You have to be unique, offer something that captures the imagination and relates to your audience.

    I’ve just picked up a post on Matt Cutts blog linking through to Bill Slawski’s blog SEO by the Sea. He talks about a fantastic viral marketing idea Trent Reznor (from nine inch nails) came up with to take fans on a journey around the web starting off with a clue on the back of their tour T-shirts. Being new to South Africa I would be interested to know if anyone out there has seen any good use of viral marketing within the SA music industry. In my opinion its still the best way of drumming up interest in artists online. (drumming up – you get it? Okay, never mind).

    - Perky