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  1. Heavy Chef April 2010 – Augmented Reality Posted in Augmented Reality, Heavy Chef News, Videos, Concocted by Mike Perk May 13, 2010

    With so much hype flying around the Augmented Reality space at the moment, it is important to pull away the smoke and mirrors and get to the core truth. Is this really a useful tool or just a flash in the pan creative technology with no real practical application? Read Further

  2. How To Try Augmented Reality For Yourself Posted in Augmented Reality, Concocted by Yolandi Janse van Rensburg April 29, 2010

    Even though Augmented Reality for me is still an idea that will only materialize in the near future, there are some examples of how it could work today. Read Further

  3. Augmented Reality – its not just a gimmick Posted in Augmented Reality, Videos, Concocted by Mike Perk April 20, 2010 1 comment

    With so much hype around Augmented Reality my biggest fear is it will become just another gimmick.  I interview Al Cronje to see how Saatchi@Play have developed carefully stratigised projects using Augmented Reality that add value rather than just the wow factor. Read Further

  4. What is Augmented Reality? Posted in Augmented Reality, Digital Marketing Basics, Concocted by Yolandi Janse van Rensburg April 20, 2010 5 comments

    Preparation/Context: Imagine what you seen on TV or on your PC can be taken out of the screen and mixed into everyday life in the real world. This is Augmented Reality and it’s a new technology that blurs the barriers between reality and computer-generated enhancements. Read Further

  5. Heavy Chef Jozi: What the hell is “Augmented Reality” anyway? Posted in Augmented Reality, Heavy Chef News, Concocted by Yolandi Janse van Rensburg April 7, 2010

    Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you’ve always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. Read Further