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  1. The Art Of Online Writing: Conversation Versus Information Posted in Heavy Chef News, Concocted by Wendy Tayler September 10, 2012 1 comment

    Michelle Atagana is the managing editor of Memeburn and an influential Tweeter. Her Masters Degree in New Media and Journalism is accompanied by a fascinating thesis that focuses on her passion for social media technologies in the South African journalistic space. We chat to Michelle about journalistic trends, the mythical ‘need’ for blogs, and the comparisons when writing for online versus print. Read Further

  2. Rich Mulholland: Has Micro-Publishing Decreased Quality Content? Posted in Heavy Chef News, Concocted by Wendy Tayler September 4, 2012

    Rich Mulholland is the founder of Missing Link, a very successful presentation firm. He is also the co-founder of 21Tanks, the well-known idea-implementation business. With these two successful businesses, he has become a sought-after speaker and often guest lectures at The Cape Graduate School of Business and the Gordon Institute of Business Science. We ask Rich about whether blogging is necessary for entrepreneurs as well as how micro-publishing has decreased the quality of content online. Read Further

  3. The Internet Of Things: Digital Connecting With The Real World Posted in Heavy Chef News, Concocted by Wendy Tayler May 18, 2012 2 comments

    Jarred Cinman is the Chief Inventor at Native, among many other titles which include author, blogger, commissioning editor of The Digital Edge and the deputy chair of the Digital Media and Marketing Association. There is no doubt that all this leads to a phenomenally creative mind. We get the chance to pick it, and find out what is next for digital in South Africa. Read Further

  4. Top Tips On How To Make Your Blog Stand Out Posted in Heavy Chef News, Concocted by Violet Kadzura February 3, 2012

    World Wide Creative is fortunate to have Louis Janse van Rensburg on their team. Manager of the Johannesburg branch, Louis is highly passionate about the entrepreneurial cause. He has been involved with many successful online projects including Virgin Mobile, The Thabo Mbeki FoundationHonda South Africa and Exclusive Books. Louis has also been involved with numerous bloggers such as Jay Naidoo. Heavy Chef got the chance to hear what he has learnt from working closely with successful bloggers. Read Further

  5. Heavy Chef November: Engagement and Interaction in the Online Environment Posted in Heavy Chef News, Concocted by Fred Roed November 11, 2010 3 comments
    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means.
    After the sheer, ludicrous excitement of last month’s Heavy Chef Session in the Mother City (watch the video featuring the speakers, Seth Rotherham and Rich Mulholland here), we’re back in Jozi for another bumper event.
    This month, we’ve invited digital marketing maven Walter Pike, and digital copy maven, Tiffany Markman, to get to the bottom of engagement and interaction in the online environment .
    We will be exploring how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand.
    Walter will also be focusing on the unfolding case study within Cell C’s strategy around its Trevor Noah YouTube debacle.

    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means. Read Further

  6. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg November 4, 2010 3 comments

    Last week, at our October Heavy Chef Session, we had the pleasure of being entertained and educated by presentations master, Rich Mulholland and super-blogger, Seth Rotherham. We posed the question ‘Is Blogging Dead?’ by which Rich and Seth broke it down for us and illustrated very creatively how blogging is not dead; won’t die anytime soon; and who’s asking this question in any way! Read Further

  7. Is Blogging Dead? Posted in Community Management, Social Media, Videos, Concocted by Mike Perk November 4, 2010 3 comments

    The dynamic duo, Seth Rotherham and Rich Mulholland (not sure which one is Robin?) asked the question “Is blogging dead” to a packed crowd at Deloittes in Cape Town. Check out the Heavy Chef Video. Read Further

  8. Homer Simpson’s Community Blog: The Wireframe Posted in Community Management, Concocted by Sachin Ranchod October 29, 2010 1 comment
    We’ve spent the last few weeks discussing community management on the Heavy Chef blog and we decided that it was time to put some of the theory into practice.  To do this, we’ve developed a home-page wireframe for Homer Simpson’s community blog.
    Wireframes are often described as the stickmen of web design – they are simple mock-ups of a web page that allow us to quickly determine which elements need to appear on a page and their relative priority.  The wireframing process is usually the first step after you have taken the time to understand the website requirements from both the business and user perspectives.
    The idea for the Homer Simpson community blog was to create a place for Homer and his friends to write about topic which interested them (i.e. beer, donuts and TV).   Based on these topics, Homer then wants to build a community of like-minded people (starting in Springfield) with the goal of getting them to discuss the pressing issues around beer, donuts and TV.
    Navigation and banner

    We’ve spent the last few weeks discussing community management on the Heavy Chef blog and we decided that it was time to put some of the theory into practice.  To do this, we’ve developed a home-page wireframe for Homer Simpson’s community blog. Read Further

  9. How blogging helped build my Online Community Posted in Community Management, Concocted by Jason Bagley October 26, 2010 5 comments

    Blogging is dead. Long live blogging. You’ll hear these sentiments being thrown around often by bloggers and ex-bloggers all the time. I’m in the long live blogging camp because without my blog, I would not have gotten to where I am today in terms of my company, business partnerships and even friends! Read Further

  10. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2010 6 comments

    Update: Sorry, this event is fully booked! To get invited to future events, sign up as a Heavy Chef member here.

    For this month’s Heavy Chef Session, held in Cape Town, we ask the question: “Is Blogging Dead?”

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways .
    So, is blogging really dead, or is it evolving?
    We’ve asked this question of two legends of digital, Seth Rotherham and Rich Mulholland.
    Just last week, the esteemed Mr Rotherham announced with great fanfare that his multiple-award winning blog 2Oceansvibe.com is no longer a blog. Seth’s familiar online presence, strengthened by years of daily blog posts, now extends to radio, accommodation and entertainment news. 2OV is now a burgeoning media empire.
    On the other hand, the esteemed Mr Mulholland has redirected his focus back to blogging. Over the past 12 years Rich has focused his attention on growing his presentation, conference and innovation companies, and has been blogging since 2001 on multiple outlets such as Jo’Blog, Capitalist Punks and, more recently, his own personal blog.
    Seth and Rich will be presenting their answers to the Heavy Chef community later this month – you DON’T want to miss this.

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways . Read Further

  11. Heavy Chef September: It’s about Community! Posted in Heavy Chef News, Concocted by Yolandi Janse van Rensburg October 7, 2010 1 comment
    Heavy Chef September: It’s about Community!
    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online.
    With the explosion we’ve seen with micro-blogging, social networking and more, we’ve noticed a change in how brands interact and engage with their consumers. This on its own brought up a new set of rules for building and engaging with your community. Everyone is talking about how consumer behaviour has changed and how it’s still changing and evolving. Brands should know by now that they need to pay attention to these changes!
    Now, with the attention economy we are living in, people tend to ask “How do you stand out from the crowd online?” Our speakers, Mike and Alwyn elaborated on this and provided useful tips and guidelines for engaging with your community online.
    We’ll be posting their presentations soon so keep an eye out for them!
    Thanks to everyone who joined us in Joburg last week and special thanks to our sponsors as well!
    Cape Town folk, our next session is taking place end of this month and we’re asking ‘Is Blogging Dead?’ – NOT to be missed!

    We had a rocking session in Joburg last week with Mike Stopforth and Alwyn Venter. Mike and Alwyn came to chat to us about community and managing a community online. Read Further

  12. Journalism Students Reluctant to Blog Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by Yolandi Janse van Rensburg May 29, 2009 7 comments

    blogging

    As a blogger myself I know the importance of creating an online identity. I started snooping around to see what has been written on blogging and how much people really know about it. It is strange to me that people still define a blog as an online journal or diary, because this definition for me is a bit out dated. Read Further

  13. Keep your blog momentum Posted in Digital Strategy, Concocted by LouisJvR March 23, 2009 1 comment

    It is so vital to build momentum through your blog.

    So, if you need to up the ante on content for your blog, here are some points to remember:

    • Every post need not be an essay
    • Every post need not be original
    • A post can be a relevant link and a sentence to expand on it Read Further
  14. The Cure for Blogger’s Block? Posted in Website Design, Concocted by Fred Roed January 23, 2009

    We like this: Plinky,  a new service that helps you create inspired content on the web (via ReadWriteWeb)

    Like it or not. You’re a writer. You’re creating content on a daily basis, updating your Facebook status, commenting on blogs, sending tweets. Social networking requires that level of communication. But as a writer, you’re also a potential victim for writer’s block, a condition that plagues even the most prolific authors. Read Further

  15. WWC’s Managing Director Found !! Posted in Heavy Chef News, Concocted by LouisJvR January 21, 2009 6 comments

    What a day, what a day… first we were on a super high after President Obama’s inauguration and THEN, World Wide Creative’s fearless leader and web marketing mastermind, Mike Perk, was found!!

    After an almost 5 month pledge of silence, Mike shocked the entire WWC team (and apparently Obama himself!) by writing and publishing his first blog post since September 12, 2008 – albeit on our client’s blog www.smallcapital.co.za… check it out… Read Further

  16. Ideate.co.za Is Not An Online Community, IF… Posted in Branding Online, Digital Strategy, Online Advertising, Concocted by LouisJvR September 26, 2008 2 comments

    ideate

    …IF the authors posting on www.ideate.co.za (about Small Business in SA) DIDN’T participate in the conversations taking place on each of their posts…

    Fortunately, the “mild-mannered alter-egos” behind Ideate, Fred (The Heaviest Chef of them all!!), Andrew and Shane, as well as some of their other guest contributors, ARE participating – and this, to me, is the primary reason behind Ideate’s success.

    Don’t believe me? Case in point, I randomly went throught 10 posts and this was the level of participation from them… Read Further

  17. To get it profitable, treat your blog like your website Posted in Digital Strategy, Website Usability, Concocted by Mike Perk August 4, 2006

    I normally work on the optimisation of websites, so I’ve just been applying the same principles to our blog. Blogs are basically websites, with each new post becoming a new page on that site. We looked at the keywords and optimised the site, we are continually updating with fresh content – things we know the search engines like. Links are also vital, the more natural the better, but we do need to give it a little push and get our name out there.

    I’ve been investigating possible ways to do this and as well as the same we would use for normal sites (such as Google site maps) we can use special directories. Okay lets start with Yahoo:

    1) Set up a free Yahoo account by going to www.yahoo.com. It will ask you to set up your home page. Which will then force you to set up an account.
    2) Go to your new home page. At the top of the page you’ll see a link that says "Add Open Content from around the Web by URL".
    You will then need to get your URL for your RSS feed in your blog application (i.e. blogger.com or typepad.com). in Blogger.com it is in the settings, in typepad go to your blog and go to the "subscibbe to this blogs feed" and right click. Copy the link and place this where Yahoo asks you to add a link.
    Then click "add to My" button in top right.

    We’ll have a crack at MSN tomorrow.
    - Mike

  18. Optimising our Blog for the keyphrase “Profitable Websites” Posted in Digital Strategy, Search Engine Optimisation, Website Design, Website Usability, Concocted by Mike Perk July 21, 2006 1 comment

    Now we know the phrase we want to get the blog found for we can ensure that whenever we are writing our Blogs we include the phrase profitable websites somewhere in each of our blog posts (when possible). Read Further

  19. Profitable blogs find the gaps? Posted in Digital Strategy, Concocted by Mike Perk July 18, 2006 4 comments

    If one of the objectives of your blog is to bring in new traffic (and our is), one possible way of getting that traffic there is via the search engines. Read Further