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  1. Controlling your company’s brand in the world of Social Media Posted in Recipes for Success, Concocted by Fred Roed October 18, 2009 No comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  2. 4 steps to building your company brand using Twitter Posted in Recipes for Success, Concocted by Fred Roed September 27, 2009 No comments

    Twitter is becoming such a huge part of the communications environment (almost 20m Twitter users projected by the end of 2010) that The Heavy Chef Project’s mother company, World Wide Creative, is getting referrals now for a “Twitter strategy”.  This is a big deal, since we’re seeing people use Twitter in ways that even the founders are surprised by. Here are some quick tips for you to get started on building your brand using Twitter:

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  3. New website design for World Wide Creative Posted in Cookin' Design, Heavy Chef News, Concocted by Fred Roed September 8, 2009 No comments

    The Heavy Chef Project, as many of you know, is an initiative by our parent company, World Wide Creative. This forum is an extension of all the stuff we learn working with our clients in Europe and Africa on digital marketing campaigns. So, we’re pretty excited about our new presence that began with the redesign of the Heavy Chef site a few weeks ago, and now continued with the launch of a fresh new look for the WWC site.

    There were three reasons for the design:

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