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  1. Controlling your company’s brand in the world of Social Media Posted in Recipes for Success, Concocted by Fred Roed October 18, 2009 No comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

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  2. Schools Out! How to Brand Online Posted in Recipes for Success, Concocted by Yolandi Janse van Rensburg July 22, 2009 No comments
    friends

    friends

    So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further

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  3. The World Wide Creative brand identity crisis Posted in There's a Fly in My Soup, Concocted by Fred Roed March 4, 2009 2 comments

    Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”

    Someone called us ‘World Wide Cremators’ yesterday Read Further

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  4. This one time, at Brand Camp… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 23, 2008 No comments
    Evolution of Marketing

    heavy chef

    I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:

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  5. Things to remember… Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 19, 2008 No comments

    If Seth Godin says we need to remember, REMEMBER… Read Further

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  6. Brand-owned Online Community for Movie Buffs Posted in Recipes for Success, Web Marketing Fare, Concocted by LouisJvR September 5, 2008 2 comments

    brand owned

    I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:

    One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further

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