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  1. Why The People Make The Brand: Head Of Virgin Brand Explains Posted in Heavy Chef News, Concocted by Wendy Tayler November 1, 2012

    Fiona Ross is part of the Virgin Group Global Brand Team who are responsible for defining the brand purpose, developing innovative new Virgin businesses and expanding the Virgin brand into new markets. She joined the team in 2006 as Head of Brand for South Africa, and also serves on the Virgin Unite Africa Board and is part of the advisory team for the Branson Centre of Entrepreneurship. We chat to her about representing a brand that falls into many industries, dealing with criticism, and we learn of the wise words spoken to her by Sir Richard Branson. Read Further

  2. How To Build A Community Around A Non-Tangible Product: PayPal UK Explains Posted in Heavy Chef News, Concocted by Wendy Tayler September 6, 2012 1 comment

    Jon Bishop is the head of Innovation Communications at PayPal UK. Before joining PayPal, Jon was the head of social media at Gumtree.com where he proposed and executed Gumtree’s first social media strategy based on their brand and business needs. With rich experience in the industry, we asked Jon to compare the two communities and also explain how to build a loyal community around a non-tangible brand such as PayPal. Read Further

  3. How To Rebrand Your Business In A Way That Customers Can Embrace Posted in Heavy Chef News, Concocted by Wendy Tayler July 17, 2012

    The strategic brand agency, Boomtown, is making waves in Port Elizabeth, Johannesburg and Cape Town. They stand out above others for their unique creativity and highly successful integrated approach to branding. We chatted to Managing Director, Neil Hart, and discovered the best ways to embrace rebranding, how to incorporate education, and the importance of trends. Read Further

  4. Community Strategist At Dell Gives Marketing Predictions For 2012: Connie Bensen Posted in Heavy Chef News, Concocted by Wendy Tayler April 17, 2012

    Senior Community Strategist at Dell, Connie Bensen, is a well-known name in the digital industry. She is enthusiastic about community building, social media and branding. Her blog was listed in Forbes’ 20 best marketing blogs by women, and her marketing predictions have been printed in the New York Times. Connie is also a sought-after speaker for leading social media and marketing conferences. Heavy Chef had the opportunity to talk to Connie about monitoring your brand, online noise, and some tips on how to integrate your brand across online and offline platforms. Read Further

  5. Does Your Customer Know Your Brand Better Than You Do? Posted in Heavy Chef News, Concocted by Wendy Tayler March 14, 2012

    Melissa Attree specialises in helping brands clearly understand the web in a simple way. Her marketing, communication and social media skills have benefitted many people through courses and workshops for brands like ABSA, Mastercard, Nando’s and 5fm. Her passion seeps through all aspects of her consulting and digital PR, where she focuses on connecting brands with consumers in a creative way. Melissa was also voted Best Social Media Marketer for 2011 at the Bookmark Awards. Read Further

  6. Controlling your company’s brand in the world of Social Media Posted in Branding Online, Digital Strategy, Online Reputation Management, Social Media, Concocted by Fred Roed October 18, 2009 5 comments

    Control is an unsettling word in the new parlance. “Give up control, sir!” said Ricardo Semler in his seminal books Maverick and The Seven Day Weekend. “Control has been lost in the digital economy!” shriek breathless ’social media scientists’ on their blogs and twitter streams. “Power to the People; we control the corporate brand now!” scream the new marketers, all of 22 years old, speaking from their accumulative 6 months of experience.

    Read Further

  7. Schools Out! How to Brand Online Posted in Branding Online, Digital Strategy, Concocted by Yolandi Janse van Rensburg July 22, 2009
    friends

    friends

    So, it’s your first day at school. You don’t know anyone and nobody knows you. You need to build up your brand and hiding behind the teacher won’t help you. So, you go out to the playground and start chatting to the other kids. You might quickly find a group of friends that match your brand or it might take a bit of time. Don’t go sit in the corner and think nobody likes you. Go out there and make them notice you! Read Further

  8. The World Wide Creative brand identity crisis Posted in Branding Online, Concocted by Fred Roed March 4, 2009 2 comments

    Yesterday was an all time high for our little digital marketing agency. We managed to reach the holy grail of naming errors: “What could be the worst mangled version of the company name possible?”

    Someone called us ‘World Wide Cremators’ yesterday Read Further

  9. This one time, at Brand Camp… Posted in Branding Online, Digital Strategy, Concocted by LouisJvR September 23, 2008
    Evolution of Marketing

    heavy chef

    I stumbled across this cartoon from Tom Fishburne – “Evolution of Marketing“:

    Read Further

  10. Things to remember… Posted in Branding Online, Digital Strategy, Concocted by LouisJvR September 19, 2008

    If Seth Godin says we need to remember, REMEMBER… Read Further

  11. Brand-owned Online Community for Movie Buffs Posted in Branding Online, Social Media, Concocted by LouisJvR September 5, 2008 2 comments

    brand owned

    I’d like to bring your attention to a not-so-unique, not-so-flashy, but well thought out online community. An online community that is championed by a specific brand and that I think has some very interesting lessons for all involved in this space… first, the background:

    One of the largest cinema/entertainment companies in Canada, Cineplex, has recently launched its very own – and I quote: “online social networking movie and entertainment community” (jeez, that was a mouth full!) called mycineplex Read Further