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  1. Is the mobile web only for kids and geeks? Posted in Mobile Marketing, Concocted by LouisJvR January 19, 2011 4 comments

    A recent study by marketing research company Pew Internet found that social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% during 2010. A great deal of this upward trend has been attributed to a marked increase in mobile usage amongst this demographic. Indeed the demographics around the mobile web is fragmenting by the day. Read Further

  2. 5 reasons to Integrate Twitter into your website Posted in Social Media, Twitter, Website Usability, Concocted by Sachin Ranchod November 24, 2010 453 comments
    5 reasons to Integrate Twitter into your website
    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website.  The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about.  Below are some of the reasons you should make your latest tweets visible on your website:1)  It shows that you are realSeeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website.  Proving your legitimacy is often a make-or-break problem for online businesses.  If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section.  A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.2)  It will help keep your website updatedIt is often very difficult for businesses to keep their website constantly updated with new content.  Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page.  However, writing blog posts and news articles can be time consuming and tedious.  Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis.  However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).3)  You’ll get good quality followersShowing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry.  These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you.  Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.4)  People can see that you are knowledgeableIf you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.5)  Visitors will see that you engage with your communityFinally, people visiting your website will see that you have a community or that you are trying to build a community around your brand.  They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments.  Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself.  As the Twitter network grows, your community will grow with it.A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.
    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile.
    The real benefits of integrating Twitter onto your website don’t come from just having a link to your Twitter profile on your website.  The link does show people that you do have a social media presence but unless they click on a link, it doesn’t show them what you are really about.  Below are some of the reasons you should make your latest tweets visible on your website:
    1)  It shows that you are real
    Seeing an active Twitter stream will help give visitors to your website the comfort that there are real people behind your website.  Proving your legitimacy is often a make-or-break problem for online businesses.  If a visitor is not 100% sure that they can pick up the phone and talk to a real person, then it is unlikely that they will convert from a visitor to a customer.
    There are many ways in which you can try communicate to the user that there are real people behind a website – you can make the phone numbers clearly visible on the home page, you can use live chat features and you can write an extensive ‘Meet the team’ section.  A live Twitter stream with real conversations between real people, is just another tool to help you immediately signal to the visitor that the website and company are real.
    2)  It will help keep your website updated
    It is often very difficult for businesses to keep their website constantly updated with new content.  Nowadays, a lot of websites incorporate blog functionality to allow companies to make sure that there is always something new on the home page.  However, writing blog posts and news articles can be time consuming and tedious.  Keeping new content flowing on a website is important as it shows a visitor to your site that you are still active and more importantly, that you are up-to-date with the latest industry news.
    Twitter updates provide you with the ability to quickly and easily publish content to your website on a regular basis.  However, it is important to note that tweets are not a substitute for blogging – 140 characters is not enough space to adequately discuss a topic and provide in-depth analysis (proving your expertise).
    3)  You’ll get good quality followers
    Showing your latest tweets on your website makes it easy for visitors to evaluate the quality of your tweets and decide whether they would like to follow you or not. It is often the case that the people who follow you via your website will be your most engaging followers because they have an interest in your business or industry.  These followers are therefore more likely to read your tweets, engage with you and syndicate your content for you.  Followers who are interested in what you have to say will prove to be much more useful to you and your community than those who follow you because of things like ‘follow our CEO to win’ competitions.
    4)  People can see that you are knowledgeable
    If you tweet about your opinions on the latest industry happening or you tweet back to your followers with advice relating to your business then visitors to your website will begin to see that you are knowledgeable about topics surrounding your business and industry.
    5)  Visitors will see that you engage with your community
    Finally, people visiting your website will see that you have a community or that you are trying to build a community around your brand.  They will be able to see that you take care of them by answering their questions, listening to their complaints and thanking them for their compliments.  Companies often assume that their Twitter profile is only there to accommodate people who are already on Twitter but the truth is that the tweets on your website can bring new users to Twitter itself.  As the Twitter network grows, your community will grow with it.
    A professional Twitter profile can be used as a powerful tool when it is integrated into your website – your tweets accentuate the existing content on your website and it will show visitors that you are knowledgeable, community-focused and real.

    As a standalone entity, Twitter is a powerful tool which allows companies to listen to what people are saying about them and actively engage with their community.  However, the advantages of using Twitter shouldn’t stop when you leave the Twitter website. By breaking out of the isolation of the Twitter website and extending your Twitter presence to an existing website or blog, you can begin to see some of the lesser acknowledged advantages of an active social media profile. Read Further

  3. The Real Value of Twitter Posted in Social Media, Twitter, Concocted by Fred Roed November 16, 2010

    Something I do regularly nowadays is explain to friends, family, clients and team mates “the real value of Twitter”. My purpose in this post is really to crystallize my presentation in a succinct manner.

    Disclaimer: this article assumes you follow people you respect, aspire to, trust or find entertaining in some way. Thus, some of the people that follow YOU, are people that you respect, aspire to, trust or find entertaining in some way. Read Further

  4. Heavy Chef November: Engagement and Interaction in the Online Environment Posted in Heavy Chef News, Concocted by Fred Roed November 11, 2010 3 comments
    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means.
    After the sheer, ludicrous excitement of last month’s Heavy Chef Session in the Mother City (watch the video featuring the speakers, Seth Rotherham and Rich Mulholland here), we’re back in Jozi for another bumper event.
    This month, we’ve invited digital marketing maven Walter Pike, and digital copy maven, Tiffany Markman, to get to the bottom of engagement and interaction in the online environment .
    We will be exploring how companies can reach out to their customers and using the ‘new tools’ (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand.
    Walter will also be focusing on the unfolding case study within Cell C’s strategy around its Trevor Noah YouTube debacle.

    As CEO of a digital agency, I get involved in a lot of discussions these days about “engaging with the audience”. For this month’s Heavy Chef Session, we’re investigating what the heck it actually means. Read Further

  5. Top 5 things to avoid when engaging with your Online Community Posted in Community Management, Concocted by Yolandi Janse van Rensburg October 20, 2010 6 comments

    We have now discussed how to engage with your community and we looked at a few examples of successful communities. In order to build a successful community, there are a few things you should try to avoid. Here’s a list of the top 5 things to avoid when engaging with your online community: Read Further

  6. Can you use Facebook ads to help build your Online Community? Posted in Community Management, Social Media, Concocted by Ettienne Mostert October 19, 2010

    The great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ – John F. Kennedy Read Further