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  1. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.

  2. Twitter strategy as part of Community Management – Some examples Posted in Community Management, Social Media, Twitter, Concocted by Mike Perk October 14, 2010 7 comments

    Currently, an online community manager, would struggle to avoid using Twitter as part of a community management strategy. It ticks many of the boxes associated with community: Read Further

  3. Best of the Best in Social Media: Case Studies Posted in Social Media, Concocted by LouisJvR November 5, 2008

    Those of you that know me, know that I’m a passionate follower of Forrester Research‘ social media work – specifically their conceptualization of Groundswell: a term coined by Forrester analysts to highlight a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.

    That being said, Forrester Research is also the custodian of the Groundswell Awards. An awards ceremony that celebrates the best-of-the-best work being done in the social media space in the US. Read Further