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  1. Social Media Case Study: Chaos Computers Tech Paradise Campaign Posted in Digital Marketing Basics, Concocted by Mike Perk October 6, 2011

    Earlier this year, digital marketing agency World Wide Creative ran a social media campaign for its client, Chaos Computers, a computer and accessories retail chain based in South Africa. Traditionally, Chaos has pushed traditional media hard with weekly double page spreads in local newspapers, but Riaan Swart has started to make forays into digital.

    After relaunching their Chaos website with great success last year, Riaan and the team decided to do something extraordinary to rewards its passionate community of fans.

  2. Successful Twitter Campaigns: IBM Lotusphere Posted in Heavy Chef News, Twitter, Concocted by Tatenda Mutsekwa July 13, 2011

    This campaign is quite interesting as it provided a landing site for people who were interested in all things Lotusphere 2011. To begin with, I will provide an explanation of what Lotusphere is before geeking out on the way the campaign was so successful.

    Read Further

  3. Has Mobile Marketing changed the game for advertisers? Posted in Mobile Marketing, Concocted by Ettienne Mostert January 14, 2011

    The affordability and accessibility of mobile devices means mobile marketing plays a major role in the modern marketing environment. The question is whether mobile marketing is the next marketing Utopia or the Dystopia many digital adverting platforms have proven to be. Truthfully, I don’t know the answer, but I would like to examine a case study of a mobile marketing campaign that has worked and extract some insight out of it. Read Further

  4. Gillette and their Community Management – the best a customer can get Posted in Community Management, Social Media, Concocted by Lauren Potgieter October 22, 2010 2 comments
    When we think of good examples of community management, our minds automatically wander to
    brands such as Coca Cola and Apple, of which the public cannot help but sing their praises. There are
    however, quite a few companies that have stood on the sideline and slowly created a community
    that is engaging and responsive, whilst not being overly zealous with their brand approach.
    One brand that is getting their community speaking is Gillette. Unlike other brands that are all
    about the show, Gillette has the perfect combination of engagement – not too scarce and not too
    over-active. They have taken an activity that men dread doing on a daily basis and have created
    conversation around this chore.
    We know that community management cannot simply focus on one area and Gillette spread
    their community activities across all their resources. On their Facebook page, they have created
    conversations around the “art” of shaving and recently got Daryl “Moose” Johnston to answer
    questions from Gillette Facebook fans. On the Facebook fanpage, they ask questions, post quirky
    did-you-know facts and generally interact with whoever is willing to talk. Their Twitter page sings the
    same tune as they encourage their followers to be creative and send in videos and pictures of their
    experiences. This approach gives a light hearted and creative feel to the fanpage and encourages
    the public to submit content and converse about content submitted – perfect for encouraging
    community.
    Their website lets you choose the type of beard you have and then shows you the best way to shave
    with their razors. They have also created the Gillette Success Lab, where you create a profile that will
    give you additional advice on how to obtain a smooth shave and what products to use.
    Even though Gillette’s Facebook might not compare to the number of likes of other big brands, with
    only 312,042 in comparison to Coca Cola’s 10 million and nearly 6 000 followers on Twitter, they are
    definitely doing something right and getting their target market (which are males aged 14 and up) to
    share their experiences and open the channels of communication between brand and customer.

    When we think of good examples of community management, our minds automatically wander off to brands such as Coca Cola and Lady Gaga, of which the public cannot help but sing their praises. There are however, quite a few companies that have stood on the sideline and slowly created a community that is engaging and responsive, whilst not being overly zealous with their brand approach. Read Further

  5. Augmented Reality Marketing Case Study: Education Posted in Augmented Reality, Concocted by LouisJvR April 28, 2010

    Imagine this:

    You are a student. You are studying for Physics final exams.

    You decided to switch on your PC/laptop and stand in front of your webcam.

    You hold-up a piece of paper (provided to you by the teacher/downloaded and printed from the web) to the webcam and what you see in front of you is an interactive, 3-dimensional representation of a rollercoaster – explaining to you the laws of Newton… Read Further

  6. Creating New Worlds: Comcast Town Posted in Digital Strategy, Social Media, Concocted by LouisJvR August 25, 2009

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

    Read Further

  7. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Social Media, Concocted by LouisJvR June 24, 2009

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further