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  1. Creating New Worlds: Comcast Town Posted in Recipes for Success, Concocted by LouisJvR August 25, 2009 No comments

    At one of our previous Heavy Chef events in Cape Town, Justin Gomes (FoxP2 Ad Agency) in his talk on “Creativity And Its Power To Transform Business”, told the story of George Lucas and Star Wars, and the importance of creating new worlds…

    So, when I stumbled across Comcast Town, I was reminded of Justin’s words of wisdom.

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  2. Mayo Clinic – A Practical Case Study on Using Social Media Posted in Recipes for Success, Concocted by LouisJvR June 24, 2009 No comments

    An excellent case study for using social media as a marketing and communications tool for non-sexy brands – like Mayo Clinic, a leading medical/surgical clinic based in the US.

    This interview by Guy Kawasaki with Lee Aase, social media manager at Mayo Clinic, shows how they make in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. Read Further

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