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  1. Heavy Chef October: Is Blogging Dead? Posted in Heavy Chef News, Concocted by Fred Roed October 8, 2010 6 comments

    Update: Sorry, this event is fully booked! To get invited to future events, sign up as a Heavy Chef member here.

    For this month’s Heavy Chef Session, held in Cape Town, we ask the question: “Is Blogging Dead?”

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways .
    So, is blogging really dead, or is it evolving?
    We’ve asked this question of two legends of digital, Seth Rotherham and Rich Mulholland.
    Just last week, the esteemed Mr Rotherham announced with great fanfare that his multiple-award winning blog 2Oceansvibe.com is no longer a blog. Seth’s familiar online presence, strengthened by years of daily blog posts, now extends to radio, accommodation and entertainment news. 2OV is now a burgeoning media empire.
    On the other hand, the esteemed Mr Mulholland has redirected his focus back to blogging. Over the past 12 years Rich has focused his attention on growing his presentation, conference and innovation companies, and has been blogging since 2001 on multiple outlets such as Jo’Blog, Capitalist Punks and, more recently, his own personal blog.
    Seth and Rich will be presenting their answers to the Heavy Chef community later this month – you DON’T want to miss this.

    It’s amazing to think that blogging has only been around for 10 years and people are already whispering about a ‘dying art’. In the past month, we’ve seen blogging stalwarts like Windows Live Spaces and TypePad closing doors or selling up. Apparently, the rise of micro-blogging has all but vanquished the carefully scripted masterpieces that begat a whole new generation of wannabe-Hemingways . Read Further

  2. Using mobile to help build loyalty within the online community management grid Posted in Community Management, Mobile Marketing, Videos, Concocted by Mike Perk October 7, 2010 2 comments

    The community management grid has a large emphasis on building loyalty and understanding your community as much as possible.

    We set the Channel Mobile team a challenge: How would they utilise mobile in helping build loyalty, as part of an online community management strategy? They used an example of how a coffee shop could offer incentives to their online community, surveying them in the process, to then help segment their database further and target its customers more effectively. And all done on mobile. Read Further

  3. Augmented Reality for Mobile Posted in Augmented Reality, Mobile Marketing, Videos, Concocted by Mike Perk May 18, 2010 1 comment

    Mobile phones could be the best tool for making augmented reality utilitarian for most users. The guys from Channel Mobile talk about the potential revenue possibilities when using this technology on cell phones, especially offering location based services.

    Read Further

  4. Top 3 Mobile Marketing Ideas for South Africa Posted in Mobile Marketing, Videos, Concocted by Mike Perk November 2, 2009 1 comment

    Join Mike as he chats to Rob and Gavin (Channel Mobile) and they discuss the top three mobile marketing ideas for the South African market. Read Further

  5. Avoiding spying and spamming with mobile marketing Posted in Mobile Marketing, Videos, Concocted by Mike Perk September 18, 2009

    Back by popular demand, Channel Mobile, one of South Africa’s leading mobile solution providers, have agreed to provide a more regular video slot. Providing all the heavy chefs out there with more insight into the world of mobile marketing.

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  6. 5 mobile tips for business profitability Posted in Mobile Marketing, Videos, Concocted by Mike Perk August 21, 2009 3 comments

    Channel Mobile are one of South Africa leading mobile solution providers. So being in the same Cape Town neighborhood The Heavy Chef team decided to pop in on them and pick up a few useful tips.

    Read Further